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eMarketing InformationNiche And Grow Rich
by:
André Anthony
Unless you've been living under an Cyberspace rock, you've probably detected
the buzz just about Niche Marketing. Right now it's the hottest marketing topic online.
Is it a new concept?
Well on the Cyberspace maybe, but if like me, you've been involved in direct response marketing in the 'Bricks and Mortar' earth then it isn't - that's the way we've done things since time immemorial.
So what's this Niche Marketing thing all about?
If you have ever taken Marketing 101 then you'll have detected
of the old marketing byword : "Find a need and fill it" -that's what "Niche Marketing" is all about. Finding a "focussed" group of people, with a specialized interest, eager to buy (The Niche) and promoting a suitable product or service to all those interested in purchase
it (Marketing).
Let me give you a few examples of these Niches :
Recipes Golf Fishing Health and Fitness Travel Collectibles Chemical analysis Dog Training Satellite TV Beauty Tips Pseudoscience
Cats Bartending Alternative Health Hand-poured Candles Bon vivant Foods Gambling Mortgages Credit Cards Music Adornment
...... the list just goes on and on and these are just the main headings, there are niches inside
each of these niches ... Think of a subject and there's likely a niche market for it...
But the name of the game is to find a "tightly focussed" niche. The reason for this that if you target a general market the competition is fierce and it's hard, if not impossible, for the little guy to get a foothold.
When you narrow down the size of the market you eradicate most of the heavy hitters with bottomless advertising budgets, because these guys aren't interested in fashioning a few thousand bucks a year from these diminutive specialized markets, they're after millions from mass markets...
... And let's face it if you're a little guy you just can't be everything to everybody, so you must pick a specific focus (Niche) for your business. For example don't target "Fishing", instead target "Fishing Baits" or "Fishing Lures" some
of which have a more much specific focus...
...Get the idea?
Once you narrow down the size of the market you have an automatic advantage over larger companies. Here's why :
* You can quickly become an expert in your niche (if you're not already)
* It's easier to support current with a narrowly focussed market niche
* You can respond quicker
to changes in the market
* You can build close relationships with key customers that wish be hard to contend
with
This is thing
I knowing from experience - if you're interested you can see my story here : http://www.nichemarketknowhow.com/articles/andre-anthony-value-of-niche-marketing.htm.
By now you're probably curious just about the mechanics of this niche marketing stuff. In a shell
here's how it works :
* Find and research profitable niche markets
* Locate or develop suitable products/services to market
* Set up a web site to market the products/services
* Establish a marketing system that works for you
* Repeat the process over and over once more with a some niche each time.
Imagine having a niche site producing one sale a day at say $20. That's $7300 a year - how many a sites could you set up and run 10, 20 ....?
But before you get too excited, I have a word of caution for you:
Niche marketing is not a magic bullet. It isn't a matter of golf shot up a web site and then sitting back and waiting for the money to roll in - "build it and they wish come" may have worked for Kevin Costner in Field of Dreams, but it doesn't activity that way on the Cyberspace - if you do that you'll be waiting a long time.
If you want a eminent niche business, you have to activity at it just like any different business - if you're prepared to put in the effort tho'
the rewards can be significant.
Copyright © 2005, André Anthony Niche Market Know-How
Just just about the author:
André Anthony owns and operates Niche Market Know-How a resource for beginning Niche Marketers. Visit http://www.nichemarketknowhow.comtoday to find strategies, tips, tools, products and resources for effective niche product production and marketing. Get his Niche Market Know-how Mini Course here: http://www.nichemarketknowhow.com/course.htm
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