My Marketing Budget Is Small. How Can I Do The Most Of It?
by:
Debbie LaChusa
For example, it may not do sense or be necessary to market systematically
all year long. Are their times once
your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year once
customers are much likely to be in the market for your product or service?
Schedule your marketing activities to take advantage of these peak times and to avoid what I call the "valleys" (when no one is in the market for what you are selling). Aim to persuade as many a folk as possible to buy from you once
they are in the purchase
mood.
Ever notice how health clubs market heavily in Jan
and in the spring? They cognize folk are much likely to be focused on deed in shape at the beginning of a new year, and before summer and bathing costume season arrive. So they spend much marketing dollars and focus their promotional efforts during these times of year and they maintain a lower profile the rest of the year.
Ask yourself these questions: What "seasonality" exists in my business? How can I schedule my marketing to take advantage?
(C) 2005 Debbie LaChusa
Just just about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without defrayal a fortune on marketing. To discover much just about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
