by:
Debbie LaChusa
What's a small business owner to do if they have more than one audience to market to? Mayhap they need to attract clients but they likewise need to recruit business partners or vendors. Do they need two marketing plans or can they use one plan that tries to address some
aspects?
This is a great question that applies to many an some types of businesses who find they need to market to more than one group of people. You only need one marketing plan. However, you wish have two some target audiences inside
that plan and you’ll need to have a marketing strategy for EACH of these audiences.
The reason you'll need separate strategies and marketing activities to go with those strategies is because you wish be talking to two really some audiences. And it wish be important for you to speak and market to them based on what is important to them.
A message that works with one group may not hit house with the other. This wish in large part depend on how similar or some these groups of folk are. Your 1st task is to discover as more as you possibly can just about each group. What problems do they each have that you can solve?
Make sure you can answer the following 10 questions just about some
groups of people:
1. Who are they?
2. Wherever
do they live ... activity ... play?
3. What problem do they have that you can solve?
4. How makes your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Wherever
do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How wish they rationalize buying your product/service?
If you can answer these questions you'll be available to create marketing strategies to with success
win over each group.
(C) 2005 Debbie LaChusa
Just just about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without defrayment a fortune on marketing. To discover more just about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
