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eMarketing InformationIs A Marketing Plan The Same Thing As A Communications Plan?
by:
Debbie LaChusa
How makes a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan simply one aspect of the communications plan? Should one consider combining them into a single document?
A communications plan is a PART of your marketing plan. A communications plan is a focused strategy you use to get the word out simply about your business, product or service.
You may use a variety of communications plan of action such as public relations, advertising and speaking engagements. Yes, it makes identify who you are human action to and what your message is, and wherever
and how you wish get that message out, and often has goals or objectives you are trying to achieve.
Here's the difference between the two
A marketing plan starts by creating a strong, strategic marketing foundation for your communications plan. It addresses the goals and objectives for your business, not simply for your communications activities.
It addresses how you package, cost and sell your product or service, not simply how you talk simply about it. It takes into consideration your competitors and helps you develop a unique commercialism proposition to ensure your product or service is unambiguously
positioned in the minds of your prospects and customers.
And it ensures you have a way to track all of your marketing activities to create the greatest possible success for your business.
You need a marketing plan 1st
The electronic messaging part of your marketing plan is wherever
your communications plan comes in. Once you have created a strong, strategic marketing foundation (which you wish do as part of creating a marketing plan) you can determine a message strategy and plan of action - this is your communications plan. And it most emphatically can be a part of the same document.
When I write marketing plans for clients, the communications plan is part of the marketing plan. The only time it is not, is once
the client has written their own business and marketing plans. But in those cases, I do sure I either get to review their plans or that I altogether understand their business goals and strategy so I can develop a marketing communications plan to keep them.
The success of your communications plan depends on it
If all you have is a communications plan, you are missing an important part of what it takes to do a business successful. A marketing plan is essential.
(C) 2005 Debbie LaChusa
Just simply about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without defrayment a fortune on marketing. To discover much simply about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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