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eMarketing InformationImprove Your Marketing Results With These Simple Steps
by:
Debbie LaChusa
What if there were things you could start doing now that could help you to market much with success
in the future? Even as if you didn’t have your marketing act quite together over the past year? Well, there are. Review your past marketing results
Take several time to review all of your marketing activities and try to understand which ones worked best. And once
I say “worked best” I mean, which ones resulted in much clients, much customers, much sales, or much growth for your business?
Your goal each year should be to understand which marketing activities bring you much business and which ones do not, so you can concentrate on the activities that work, and delete the ones that do not. Even as if you did not have an organized marketing plan, or marketing activities that you enforced
systematically
during the past year, if you are still in business today, then there must have been several form of marketing going on.
Marketing isn’t only things like running an advertisement, or causing out a direct mail piece. (See “Is That Actually Considered Marketing?” below to better understand all the several forms that marketing can take. You may be astonished to realize you’ve been marketing much than you know!)
Direct vs. Indirect Following
Take a look at what you did do. Can you directly or indirectly track any new or augmented business to these activities? An example of direct following strength
be: You attended a networking event and causal agency you gave your business card to, contacted you or ready-made a purchase.
An example of indirect following strength
be: You attended a networking event, and causal agency you gave your business card to, referred you to a friend, and that friend contacted you or ready-made a purchase. For each marketing activity you did over the past year, ask yourself the following questions:
1. Did I get any new clients, customers or augmented sales as a direct result, or an indirect result, of this activity?
2. If the answer is yes, quantify the result by asking yourself: How many an new clients, customers or sales did it generate?
At the end of this exercise, you wish have a list of all of your marketing activities, and the results connected to each one. Which activities brought you the most business? Are there any activities on your list that did not result in new or additional business?
Use what you discover to plan futurity marketing Use this information as you begin to plan your marketing for next year. Plan to spend much time, energy and/or money on those activities that brought you business and sales. Delete those activities that did not. If you don’t have any way to track your sales or new clients, don’t worry. What makes your gut tell you just about wherever
your new business came from? Additionally, see the Question of the Week for tips on uncovering marketing results even as if you didn’t track really well. And if nothing else, be glad that you now cognize what you need to do next year to ensure your futurity marketing success.
Is That Actually Considered Marketing?
Any time you talk to causal agency just about your business, product or service, in person, at an event, over the phone, or through a folder or several form of media, you are marketing. Any time you send causal agency an email or a impart
you card from your business, you are marketing.
Be aware of any time you are human action with current customers, or potential customers. Take the possibleness
to do them aware of new products or services, special offers or programs, or even as milestones or changes in your business. Do you include your business card every time you mail a letter to a client or prospect? Do you have an email name that includes your business name, your phone number, your email address, your website address and possibly even as your tagline? You should. You are reminding folk just about your products and services and production
it easy for them to find out much if they so choose. If you truly believe that your products or services can enhance people’s lives, then it should be easy to share the word at every opportunity. After all, if folk don’t cognize just about you, they can’t benefit. Put this way, it is just about a injury
to NOT market.
(C) 2005 Debbie LaChusa
Just just about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without defrayment a fortune on marketing. To discover much just about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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