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eMarketing InformationHow Well Do You Cognize Your Prospects? Take this 10-Point Quiz to Find Out
by:
Debbie LaChusa
It’s crucial to cognize your prospects if you want to market effectively to them.
Take this quick quiz to see how well you cognize and understand your prospects. If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaty way?
How can you be sure you are reaching them with a compelling message just about your product or service?
How can you be sure you are sound
into the oral communication they are already having inside their own head with respect to your product or service?
I would-be argue you can't. And if you can't do these things, your marketing wish not be effective.
1. Who are they?
2. Wherever
do they live ... activity ... play?
3. What problem do they have that you can solve?
4. How makes your product or service fit into their life?
5. What else do they buy in your product or service category?
6. Wherever
do they get information regarding your product/service?
7. What is most important to them?
8. What are they most afraid of?
9. What is their emotional connection to your product/service?
10. How wish they rationalize buying your product/service?
How’d you do? If you can’t answer these questions, odds are your marketing message isn’t connecting with your prospects. And if your message is not connecting with them, you won’t be really flourishing in commercialism them on your product or service.
Take the time to get to cognize your customers and prospects. Discover all you can just about them. Use this quiz as a guide. Once
you do you’ll be able to speak directly to their of necessity
and concerns with your marketing, they wish respond. And your business wish thrive.
© Copyright 2005 Debbie LaChusa, 10stepmarketing
Just just about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without defrayment a fortune on marketing. To discover much just about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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