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eMarketing InformationHow To Get Others to Market Your Product or Service for You
by:
Debbie LaChusa
Marketing can be big-ticket and most small business owners don’t have big marketing budgets. So looking for targeted route to get free marketing exposure is a great solution. You may have considered public relations as a low cost marketing tactic, but what if you can’t write, or you don’t have the time to sit down and create a press kit or even as write a press release?
Well, there’s an easy way to get promotion that makes not even as require you to write a press release. Try donating your product or service for an auction or door prize. Really often, associations, groups and charities conduct live or silent auctions at their events. Or they give away door prizes to attendees to encourage attendance. Why not give your product or service and benefit from the free marketing exposure it can generate. Typically you wish obtain promotion during the event, and in the event program. You benefit from the silent endorsement of the group conducting the event, and goodwill associated with giving away your product or service. You may even as be able to write off the cost as a business expense. (Please check with your tax advisor).
And, not only wish you obtain free exposure, you wish besides gain a new customer. Who could tell a few friends, who could tell a few friends, who could tell a few friends ... you see wherever
this is going. It’s a great way to get free exposure for your products or services and start to generate new customers. Not sure what groups or charities you should give your auction item or door prize to?
You wish want to choose an organization whose members, and event attendees, closely match your ideal customer. Take a look at your customers and prospects. Then try to find groups and associations who service these types of people.
Perhaps there is a health club in your area that is celebrating a grand opening, or a user
exhibition coming to town. Do you target middle-aged women with school-age children? How just about hook up with a school or PTA-sponsored event? Possibly your local Little League or Association football organization is looking for auction items to raise money for its approaching season. Do you target corporate professionals in high-stress jobs such as finance, advertising and marketing, or technology? Look for the local chapters of trade associations service these industries. They typically hold monthly meetings, plus larger annual events. It actually depends on who your prospects are. Your goal with any marketing work is to gain exposure among your target audience. So choice an organization or group whose members match your clients, and odds are they wish be interested in your services and your business wish benefit from this highly-targeted marketing exposure.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing
Just just about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without disbursement a fortune on marketing. To discover much just about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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