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eMarketing InformationEleven Ideas to Generate Much Direct Mail Responses
by:
Chris Burns
1. Once
writing copy for your direct mail marketing pieces, do sure to indent the 1st line of each paragraph. It, literally, pulls your potential customers into the copy you’ve written.
2. Quote far-famed folk or staff members often. Customers pay attention to what others have to say.
3. Gather testimonials from satisfied customers, and use them often. They not only do your sales pitch believable, they do it seem that folk ‘just like them’ need these types of products or services as well.
4. Write up a situation, or case history, wherever
your business resolved
a difficult problem for a customer. Show potential clients that you can really solve problems for them.
5. Create a FAQ or Questions and Answer section in your direct mail marketing piece. They are not only easy to read, but interested consumers can jump to what they need to cognize first, without wasting any time.
6. Use choice methods to give emphasis to certain sections of your direct mail marketing letters, such as CAPS, bold, underlines or indents.
7. Try and use facts and figures as more as possible to not only break up the copy, but draw the reader in with applied mathematics information. It helps sell that your business is professional and dependable.
8. Color grabs your audience immediately, and tells them a story. Do sure to use it as more as you can afford to in all of your direct mail outs.
9. #, $, %, -, +. They all attract attention, because they are characters not ordinarily used in written advertisements. Use them once
you can, without overdoing it.
10. Write like your audience speaks, or reads. Without copy that sings to your intended customers, they’ll ne'er
get about to reading it.
11. Do all of your marketing pieces as personal as possible. If you have a name, use it often. If you don’t, try and use thing
that is innovational and creative, such as ‘Dear Human Resources Expert’ instead of, ‘Dear Sirs’.
If you choose to use many an or all of these direct mail marketing techniques in your mail outs, you’ll get lots of interested clients job and knock on your door, wanting to cognize more.
Just about the author:
Chris Burns - American Profiles Mailing & Merchandising List company. Providing merchandising lists to the direct marketing industry since 1996.
A full service mailing & merchandising list institution with over 40,000 lists available. http://www.americanprofiles.net
Online counts and orders 24/7 http://www.mailinglistsusa.com
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