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eMarketing InformationDoes Your Marketing Pass This 10-Point Test?
by:
Debbie LaChusa
Nice marketing, any form it takes, always meets certain criteria. That's what does it good. The following 10-Point checklist wish help you determine if your marketing passes the test.
I challenge you to measure one of your recent ads, promotions or another marketing activities to see how it measures up.
1. Makes it focus on the resolution or benefit you provide?
Too often ads just list product or service features. Don't do your prospects activity that hard to numbers out how your product or service can help them. Tell them straight out.
2. Makes it have one, clean message?
What's the one message you want to communicate? Do sure it's not buried in too more information or it may not get across.
3. Is it focused on one, specific group of prospects?
Do you cognize who you are talking (and marketing) to? Do sure your marketing is targeted at one, specific group of prospects - it's the only way to do sure you are addressing their needs.
4. Is it written in language these prospects can relate to?
If you want your message to resonate with your prospects, do sure it speaks to them, some
in content and in the tone and language you use.
5. Makes it feature your Unique Merchandising Proposition?
This is the ONE thing that sets you apart from every another product or service your prospect could possible buy to fulfill the same need. It better move across loud and clean in everything you do
6. Makes it have one, compelling point of focus?
Ever see an ad with so galore things in it you didn't cognize wherever
to look first? Your prospects won't cognize either if you try to cram too more into your ads or promotional materials.
7. Makes it accurately communicate your business' personality?
Yes, your business has a personality and everything you do should reflect it. You want your prospects to feel like they "know" you. If you change your personality every week, they won't move to cognize and trust you.
8. Makes it give prospects more than one reason to respond?
Not everyone is available to buy, or take the one, primary action you want them to take. Do sure you give them another reason to respond, or they are just a lost lead.
9. Makes it give prospects more than one way to respond?
Make it easy and convenient for prospects to take action. What if you only offer an email or web site address and person doesn't have computer access, or they're away from their office but they want more information right now?
10. Do you have a specific objective for the marketing?
If you don't cognize what your marketing is designed to achieve, then how wish you cognize if it was successful? Always have a plan and an objective for everything you do.
(C) Copyright 2005 Debbie LaChusa, 10stepmarketing
Just just about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without disbursement a fortune on marketing. To discover more just about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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