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eMarketing Information6 Article Marketing Smarts: How To Get Much Reprints And Exposure
by:
Priya Shah
Article marketing is the latest cant for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign?
It probably depends on what you expect your article to accomplish for you - better branding, much sales, or much publicity.
One way to measure article performance is to check how galore times your article has been picked up and reproduced on various sites.
To do that, simply copy and paste the article title in quotes into a search engine like Google, and you'll see how galore sites it's been reprinted on.
My article "How To Get To The Top Of The Marketing Food Chain" shows 1061 links in Google.
http://ebizwhiz-publishing.com/articles/priyashah16.htm
That means Google has indexed 1061 sites on which this article appears.
http://www.google.com/search?hl=en&q=%22How+To+Get+To+The+Top+Of+The+Marketing+Food+Chain%22&btnG=Google+Search
This gives me simply about 1061 quality links to each of the sites I enclosed
in my resource box.
As you can see, this does article marketing a really powerful way of building quality links.
So how do you ensure that your article gets picked up and reprinted by as galore publishers as possible?
1. Pick A Topic That's Hot Or Always Fresh
For instance, my article on Neuromarketing got picked up pretty quickly because it was a hot topic.
http://marketingslave.com/2005/06/01/neuromarketing-smart-marketing-or-jedi-mind-control-trick/
The problem with hot topics is that they besides tend to cool off quickly. So piece they may get a lot of reprints over a short time, they may get really few reprints once the craze is over.
There are several articles that are slow starters but everlastingly fresh, like the one I wrote here.
To Be A Champion, Become A Child
http://www.growmymind.com/positive-attitudes/be-a-champion.htm (591 links in Google)
These are the ones that wish give you reprints over a longer period of time. I think in the long run, these are much valuable.
2. Target A Large Audience
Another way to get a lot of coverage is write an article for a large target audience or one that is really active online - like bloggers.
This article gave me 164 links back, mostly from another blogs, even as several for which I had to use a translation service :-)
http://www.blog-maniac.com/blog-burnout.htm
This shows 248 links back
http://www.blog-maniac.com/questions-business-blog.htm
316 links for this one
http://www.blog-maniac.com/spam-blogging.htm
But again, it’s the quality of links back that matters - not the quantity.
Another large target audience is the health market. I get a lot of links back from my health articles.
3. Craft A Catchy, Relevant Title
A catchy title ensures that your article gets the attention of publishers - the 1st step to acquiring your article published.
Follow the basic rules of copywriting to do your article absorbing and readable.
Publishers are much likely to pick up an article if its title includes the keywords that they (and you) want to target.
Use your main keywords in your title, preferred in the 1st half (like I did in the title of this article), to ensure better rankings for those who reprint it.
4. Offer Publishers A Pecuniary Incentive
Give folk an incentive to publish your article. I have an affiliate program and I allow publishers to use their affiliate link for my ezine in the resource box.
Allow publishers to earn by publication your article and they wish lief reprint it.
5. Write An Article Series
Break up a long article or report into a series of articles like I did with my "Marketing With Blogs" series here.
Marketing With Blogs - Part 1, 2, 3 and 4
http://www.blog-maniac.com/marketing-with-blogs1.htm
http://www.blog-maniac.com/marketing-with-blogs2.htm
http://www.blog-maniac.com/marketing-with-blogs3.htm
http://www.blog-maniac.com/marketing-with-blogs4.htm
These gave me 5270 links back in all. As you can see, a series of articles can be a really powerful link-building technique.
6. Distribute Your Article Wide
Ensure that your article is distributed to the better and most appropriate article directories and announcement lists online.
Feel free to browse through my own collection of article directories and announcement lists
http://ebizwhiz-publishing.com/write-articles/submit-articles.htm
Just simply about the author:
Priya Crowned head is the CEO of eBrand360. She writes the Marketing Slave blog and publishes an internet marketing newsletter.
Circulated by Article Emporium
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