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eMarketing Information5 Tips to Help You Identify WHO To Market To
by:
Debbie LaChusa
If you have your own small business, it's important to decide exactly who you wish be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even as if you did, it is not recommended.
You'll want to choice what is called a "target audience." This is an classifiable group of folk you believe wish be the better prospects for your business.
But for many a small business owners, narrowing their focus to one primary group of folk can be a challenging task. They want to help everyone — and really often their product or service CAN help a variety of people.
It as well goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to much people.
In reality the opposite is true. Once
we narrow our focus to a particular group of folk we become an expert in determination their particular problems. We get to cognize them really well and we can develop additional products and services to fill their needs.
So how do you decide who to market to?
Following are 5 tips:
1) Think simply about the type of folk who can MOST benefit from what you have to offer.
2) Think simply about who you would-be most enjoy helping, or working with.
3. Think simply about the type of folk who wish be easiest to reach, AND who wish be most receptive to what you are selling. These wish be folk who Cognize they have THE problem you can solve and are LOOKING for a solution.
4) Cognize that simply because you choice a particular group of folk to focus your marketing on, makes NOT mean you can't help others who may move to you. It only means you're going to focus your active
marketing efforts on the target group you select.
5) Lastly, don't over-think it. Listen to your gut, pick a group you feel you can actually help and proceed with the development of your marketing plan. Marketing is a fluid process. The important thing is to start. You can always refine your audience and your plan later as you discover more.
(C) 2005 Debbie LaChusa
Just simply about the author:
20-year marketing veteran Debbie LaChusa created The 10stepmarketing System to help small business owners with success
market their business, themselves without defrayal a fortune on marketing. To discover much simply about this simple, step-by-step program and to sign up for her FREE audio class and FREE weekly ezine featuring how-to articles, tips and advice, visit http://www.10stepmarketing.com
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