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All just about eBayTools for Online Tracking
by:
Sharon Housley
Copyright 2005 Sharon Housley
In order to determine which advertising and marketing efforts are effective you must have route to measure the results of those efforts. Alerts and instant notifications can be instrumental in observance search engine position, proprietary
terms, observance competitors and staying abreast of online occurrences. And, of course, the notification can be used for "ego searches".
Ego Searches
What is an ego search? Find out wherever
your name or institution is mentioned, view forum posts or online articles that mention your name or company.
Trademarks
The better offense is a nice defense. By observance newsgroups or search engines for proprietary
terms, you often head off a futurity conflict. As a trademark owner, it is your responsibility to actively protect your mark. Otherwise, you could lose your trademark rights. Observance tools send immediate notification should any suspected trademark infringements occur.
Search Position
Statistics show that much than 85% of Cyberspace users find web sites with the help of the search engines. Therefore, a website's search engine position is crucial to its success. Prudent webmasters on a regular basis
check their search engine position. Observance fluctuations and re-indexing of major search engines affects keyword terms and phrases. Observance of positions will alert webmasters to any shifts before sales decline.
Competitor Watch
Monitoring newsgroups for mentions of competitors may allow you opportunities to chime in and offer an alternative resolution in a helpful, friendly way. Knowing exactly what your online competitors are doing provides a competitive edge that can be used to your advantage.
Website Period
Accessibility is the most critical measure of your website's performance. If customers can't access your site, they can't shop; and if they can't shop, they can't buy. Much important, your business could gain a bad reputation among your customers, which translates into negative word of mouth and even as worse, if you're extremely
visible, negative press. So regardless of what else you monitor, you want to monitor websites for downtime.
Take a look at the various tools accessible and how they can be used to support you current on relevant issues.
WebAlerts - Recieve email updates of the latest relevant Google results based on your select of query or topic. Alerts can be sent based on information in Google News, Google Searches or both.
http://www.google.com/webalerts
PubSub - PubSub matches your requests against new information as it appears real time. Searches can be classified
to search, diary entries, SEC/EDGAR Filings, press releases, news group posts or flight delays.
http://www.pubsub.com
Ego Alerts - Google news search turned into an RSS feed.
http://www.justinpfister.com/gnewsfeed.php
Ebay Alerts - Ebay Alerts observance will create an RSS feed to monitor Ebay auctions for specific keywords or phrases. Once
a new item that contains those keywords is additional to Ebay you will obtain notification via your RSS feed!
http://www.freebiddingtools.com
Amazon Alerts - Generate a URL which you can use to mechanically
search Amazon.com with your favorite RSS news reader. It will mechanically
update you once
new items meet your search criteria. I in person
use it to look for new books on topics I'm interested in, and I have the defaults set to do the same, but you can adjust it to search any of Amazon's stores. You can as well adjust the search order and what kind of items you will to search.
http://www.oxus.net/amazon
Internet Seer - InternetSeer remotely monitors your website to insure that your site is accessible 24/7. If InternetSeer is unable to reach your site, we will send you an immediate e-mail alert that your site is unreachable.
http://www.internetseer.com
NetNewsTracker - NetNews Huntsman
is a clipping service for Usenet newsgroups. Newstracker searches newsgroups double
daily for any given words or phrases and delivers alerts via e-mail. Newstracker can be used to monitor newsgroups for names, institution names, products, URLs, or any different topic of interest.
http://www.netnewstracker.com
Other Advisable
Resources -
Monitoring Tools - Observance Tools is a directory of online observance tools and applications
http://www.monitoring-tools.net
Monitoring Code - Observance Code is a collection of downloadable observance code solutions.
http://www.monitoring-software.net
Just just about the author:
Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.netand FeedForAll http://www.feedforall.com.
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