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All simply about eBayIs Your Market Already Saturated?
by:
Willie Crawford
Copyright 2005 Willie Crawford
I recently offered my ezine subscribers a free gift easily worth over four hundred dollars. It was the free master merchandising
rights to 106 niche products (mostly PDF ebooks). Several of these are products I'm actually commercialism from several of my websites (or offering as bonuses with else products).
Several subscribers emailed to say that they'd seen several of these products for sale on Ebay or else places. They questioned the value of the free gift I offered, and wondered if the market for these products is already saturated.
At Point of entry Halbert's recent Fusion Seminar, I brought up the issue of market saturation. Mark Joyner, Michel Fortin, Point of entry Halbert, and John Carlton - all world-class copywriters - were quick to point out that market saturation is rare. It's all a matter of how you define your market. Mark pointed out to me that the segment of the market I was targeting was a Flyspeck fraction of my potential market.
Whether or not your market is saturated makes depend upon how you define your market. It likewise depends upon how you define your product.
When Henry Ford 1st mass-produced the Model-T, he offered it to the railroads. Viewing themselves as in the railroad business rather than the transportation business, they weren't interested in his vehicles. Now, many an of those railroads are out of business, and many an times more goods and services are emotional by truck in the U.S. than by rail. If several of the railroad owners had defined their markets differently, they could be transportation tycoons now... or mayhap dominate the transport industry.
Back to the simple niche ebooks that I offered my subscribers as a free gift. Take a minute to check them out now at:
http://WillieCrawford.com/free-niche-gift.html
I took many an of these really same ebooks, prepackaged them as a bonus with my own cookbook, and watched sales increase by as more as $1400 in a single day. You can see how I bundled those ebooks with my pre-existing product here:
http://www.chitterlings.com/cookbook.html
I took several of these really SAME niche ebooks and bundled them with another product. At the same time I tripled the cost on that product. Sales augmented 62%. You can see how I bundled these same ebooks here: http://WriteACookbook.com
With the above 2 examples you can see that it's all simply about how you "PACKAGE" or present an item rather than how many an others are offering it.
It's all simply about how you define your market and what segment of the market you choose to vie in. For example, I refuse to market most of my goods and services wherever
you are competitive on the basis of price. Ebay shoppers are looking for a bargain. Instead of offering the ebooks for a dollar or less, as many an Ebay sellers do, I bundled then with thing
I was commercialism for $19.97, and then RAISED my cost to $67.
Competing on the basis of price, with any product, is generally a losing proposition. You have to sell a lot more of the item to do the same figure of money. Since you have to deal with more customers once
you're competitive on the basis of price, you'll likewise have more client service issues. Therefore, you generally end up earning less per hour. Do you actually want to do that?
To answer the question, "Is Your Market Already Saturated?" ... your answer wish always be no if you market properly. Define your market, and package your product so that it is UNIQUE. Then you won't actually have any direct competitors. It's ALL simply about how you package the product. It's all simply about how you present the item.
Now that you have the proper mindset, you should be able to take any of your products that have simply been "collecting dust," repackage them, or revise your web copy and sell them like hotcakes. It simply takes a little brainstorming, but I've simply shown you how easy it can be.
Just simply about the author:
Willie Crawford has been teaching Net
marketing to others since 1997. Grab a free copy of his comprehensive Net
marketing success course now at: http://WillieCrawford.com
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