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All just about eBayHow To Design A Website If You're A Novice On The Internet
by:
Sydney Johnston
Most of my students are Net
novices and ask many an apprehensive questions just about how to design a website. They worry just about their ability to design an attractive site and are uneasily seeking the fastest
and better alternative.
After years on the Net, I believe you need to discover how to design your sites yourself, and here's why ...
The Net
is ready-made up of two elements:
1. Text
2. Images
Yes, audio and video technologies are growing fast. But if you hope to sell on the Net, it's critical to appeal to your audience, those peoples who are willing to pull out their credit cards and buy your products. A large percentage of these are still on dialup and for sure aren't really sophisticated and fancy techniques will isolate you from many an of them.
So what are your choices if you want to build a website?
1. Buy a template:
This can activity sometimes. I've bought them myself and they do look great. But there are several real problems with templates:
* They can be dear - especially if you want multiple websites. Nice templates aren't cheap. The few I've bought are in the $60-$70 range.
* If you don't cognize what you're doing, you can waste your money on templates that won't activity for you. For instance, you will often see templates with icons, pictures, institution logos, "Buy Now" buttons and more. Yes, they look great. But once
you remove the images they are not editable because if they are in jpg or gif format, you can't do changes. The most common 'editable' images are in 'psd' format. If you own images writing software, like Photoshop (which ordinarily sells for just about $600), you can do the changes you wish. But iff you don't own this kind of computer code then forget it - your images can't be changed.
* Writing templates isn't easy. You strength
inadvertently purchase a guide that allows 8' of space - and your copy of necessity
10" of space. Now what? Cheaper templates require the customer to "slice" them. This is tedious and time overwhelming and requires writing psychological feature
that most folk don't have. Higher quality templates allow the owner to edit them without slicing, but they are more expensive.
* Even as if you can edit your new template, do you actually think that you should allow a designer to dictate the placement of your sales copy? Beautiful design makes not equal sales. Simply because thing
looks nice doesn't mean it's a nice sales site. Many an novices are affected
with the nice looks of a template, but Madison Avenue beauty doesn't equal profits on the Net. Earning money comes from effective direct response marketing which means testing the elements on your sales page and dynamical
them until you have a winner. If your design is forced on you you are limited in the changes you can make.
2. Pay a website designer to build a site for you:
* Hiring a professional can be expensive. I presently
have a goal of building two websites each week for a year. Let's assume I pay causal agency $500 to build a website (which is quite a reasonable figure for a well done site - it often price more more.) That means I will be paying $1,000/week, every week, for a year. My money is better spent on marketing than design.
* Every time you want to do a change on your site, you must wait on a designer to do the changes. This is dear and can be time overwhelming if the designer is busy with multiple clients.
* Simply like a purchased template, most web designers are focused on looks and appearance, rather than practicality
or sales. All the better marketers acknowledge that plainer sites are more remunerative
because the focus is on the copy, the words, rather than fancy graphics or beautiful colors. Take a look at the top money-making sites on the net. They seldom
are flashy or dramatically impressive.
* Relying on a web designer creates dependency. Generally the motivation of entrepreneurs is freedom so waiting for another person to do even as the smallest changes to your site isn't taking you in the direction you want to go.
3. Buy site-making software:
Every program I have seen involves a learning curve. One popular site builder, for example, has a 500 page manual, is dear and a lot of the learning doesn't remove to else site systems. I looked at another one recently with a 300 page manual. The time that you spend learning these methodologies could be spent learning an Mark up
editor that will do you fully capable of building your own sites, whenever you choose, for just about zero cost.
Spend the time and discover do it yourself websites. I in person
spent two weeks in 'Dreamweaver Hell' several years ago. All reviews indicated that Dreamweaver is the better Mark up
editor, so I bought a book and determined to discover the computer code on my own. The 1st book wasn't long enough so I returned it for a second - and longer - book, which eventually was changed
for an almost-1200 page manual. There were moments of frustration, tears, triumph, utter and the thrill of success, and I emerged able to put together websites whenever I chose.
Saying "I want to be an Net
marketer" and not learning how to build websites for yourself is like wanting to be a medical man - and refusing to discover just about teeth; like being a star jock - and refusing to practice your sport. So what if your 1st sites won't win a design award? You'll get better. And you will be independent. Isn't that the entire point of working on the Internet?
Simply just about the author:
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