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All just about eBayFour Reasons Why You Should Ne'er
Use Animations In Your eBay Auctions
by:
Sydney Johnston
Inexperienced auction sellers, or those lacking in confidence, often want to do their auction listings more dramatic and exciting. They dread the possibility that buyers wish be bored by their auction and turn away with indifference.
Therefore, they reason, they wish spice up their auctions with several "animations" - graphics that blink, change colors, spin, travel about the web page.
Or the marketer may be a technical school person who loves toys and is proud of his ability to create unusual effects.
Regardless of their reasons, animated elements on an auction page are about ne'er
a nice idea for the following four reasons:
1. Rather than attracting attention to the merchandise in your auction, your potential client may watch a spinning ball or follow Santa and his caribou through the sky. We want the customer's total attention on that all-important question: "Do I want to buy this appliance or not?" Distractions are not nice for your wallet.
2. Animations can do the load time of your auction listing more longer. I have been exploitation DSL four years and have forgotten (happily!) how atrocious it is to use dialup. However, for galore places on this planet, high-speed connections just are not available. For these folks, loading your page mightiness take forever, and you can be sure they won't wait. Experts tell us that the average user spends only 7 seconds at a webpage before outbound for greener pastures. If your sales page is still loading, no sale for you.
3. It takes time for you to numbers out how and whether to use animations. This is time that would-be be better spent on writing more exciting and dynamic copy - copy that wish turn a prospective client into a real buyer. A smart business person wish treat time as her most precious trade goods and spend it on what is most likely to bring a sale.
4. Galore of these animations are just downright annoying. I in person
do not enjoy looking at screens that are twirling, whirling and blinking. Two particularly irritating animations are an ineluctable message that follows up and down the left side of the page, regardless of wherever
I'm looking, and "trails" that follow my mouse.
A immense majority of folk feel the same, apparently. Sellers need to do it as easy as possible for folk to buy, rather than throwing obstacles in the way.
Are there any occasions once
animated images are of any value in an auction listing? Possibly. For example, if you are merchandising to graphic designers then animated elements mightiness be appropriate. As always, testing, testing, testing is the only way to truly know.
But for the rest of us peoples - forget the glitter and focus on your merchandise. That's what does us buy.
Just just about the author:
Discover how to sell on eBay with 16 hours of online manual instructed by a 10 year eBay veteran. Own an eBay business instead of an eBay hobby.
http://www.auction-genius-course.com
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