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E-book InformationInterview with Experts (Part 1)
by:
Gary Durkin
Interview with EXPERTS - PART 1 by Point of entry Durkin (c) 2004 -
All Rights Reserved Worldwide.
As you will know, one key know-how
of producing information
products is to create an eBook / Report with articles or
interviews from Top industry experts.
(HINT - if you get a number of ‘experts’ to participate,
then this actually improves things for you. Firstly, you have
expert proposal
from a range of folk in the business, often
the proposal
may take issue
slightly, and this is a great benefit
to see how views change.
Plus, the more experts involved in your project, the better
- this gives more credibility.
Finally, you could develop a series of article on the back
of the project, cross-referencing answers from experts, or
using responses from one expert at a time, then following on
later with the next set of responses from the next expert…..
(HINT - great for setting up an effective automotive vehicle communicator
series.)
To create you really own version of this, just approach a
number of key figures in the earth of business, marketing
and the internet.
Then, give them a little background to who you are. (HINT -
here's a great place to 'blow your own trumpet' as they
say.... don't undercut yourself, but at the same time,
don't oversell either!)
Now - tell them a little more just about what you are doing.....
something like this.. "I have spent a long time poring over
your material and products and, like many an I have move to
respect you. Now I will to compile high-level input from you
and your industry colleagues, to distribute via my list,
affiliate program and contacts."
Now the next part is Really important.... they will want to
know just how they benefit from small indefinite amount you with your
product..... so tell them thing
like this....
"What's in it for you? Publicity! Any message is nice
publicity! This possibleness
gives you 'carte blanche' to say
anything and everything on the questions asked, and thing
else you want to say. You and your business will get more
exposure to possibly
thousands of possible customers.
Your answers can be as long, elaborated
and thorough as you
like, plus they can be as frank as you wish. I will not edit
the copy of your response (unless you use bad language!!)"
Next - show you are serious, and put in several (not too many)
restrictions, and give nice reason for doing so....
"I would-be prefer it if you could support the number of blatant
product 'plugs' down to a minimum! One reason for this, is
that I have knowing over the years that this activity tends
to lose the article quality
and is sometimes seen as an
advertisement rather than informative copy. I would-be likewise
like to replace any product links / URL's with my affiliate
links URLs for you service or product - unless you disagree
of course."
Then tell them they can put in a resource box, this is
expected across the industry, and they will want to put
their resource box into their contribution too. So tell
them....
"Finally, your 'resource box' can be as elaborated
as you like
and include a Bio if you wish. No limitation on the size of
this."
Also tell them that promotion of the final item will (or
could, depending on whether you are able to do all of this)
include a high quality eBook Cover, Full Website with Header
Graphics, and Elaborated
Sales Letter and so on.
Now tell them what the basis of the 'interview' is......
"I have prepared 12 topics / questions which I have
presented to each of the folk I have invited to
participate. The twelve may contain more than one question,
but this is aimed at building more 'atmosphere' to the topic
and it is not necessarily required to answer each sub
question. Likewise, there are sections wherever
I have asked
for your Top 3 (or so) Tips. There is nothing to suggest
that you must give exactly 3 (or so) replies! Much would-be be
better, less if you prefer. It's up to you!"
Next follow on thing
like this....
"I would-be cordially welcome your expert views and input on
this project, and I would-be really more appreciate you kind
cooperation."
"I am seeking to nail down and publish this book by then end
of MONTH this year, and would-be like to have your more valued
responses by DATE if at all possible." (HINT - the reason
for this is to ensure that everyone who is contributive to
your ebook / report, has the same point to activity to)
"Looking forward to hearing from you...............here are
the twelve questions / topics I have prepared (please note -
all contributors will have the exact same questions and
unlimited copy space to respond)"
Kindest regards
YOUR NAME YOUR CONTACT DETAILS.
That’s it for PART 1 of Interview with Experts.
In PART 2, I give a list of elaborated
questions which you
could use once
you contact the experts.
Just just about the author:
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Copyright © 2004 Point of entry Durkin
All rights reserved worldwide. Point of entry Durkin is the
owner of http://www.247-Profit.comAnd the creator of the
Serling Combination® package. Point of entry has enjoyed more than a
decade of international business success, And been doing
business online for over 5 years. You are free to
distribute this article, providing it remains unchanged and
with this box attached
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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