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E-book InformationFind a Hidden Fortune in Your Website 'Stats'
by:
Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
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Most folk ne'er
bother to look at the statistics program that comes with virtually every website because few realize the goldmine of information it contains.
Your website statistics hold the key for understanding your traffic, rising
sales and increasing the overall effectiveness of your online selling. Whether you realize it or not, your website has 'critical numbers' that alter you to measure the overall success of your Cyberspace presence.
Any serious website operator should understand the four most important numbers: Hits; Unique, Targeted Visitors; Leads; Sales.
Hits - Hits are typically page views, whether by the same or some visitors, and indicate overall activity on the site.
A lot of hits shows activity (usually a nice thing), but doesn't necessarily mean you've had a high number of visitors. Search engine 'spiders' and surfers striking their back buttons as well up the hit count.
Research has shown that, depending on the size of your site, the quantitative relation
of hits to visitors wish range anyplace
from 2 to 1 all the way up to 12 to 1.
Unique, Targeted Visitors - folk aquatics to your site who have not been there before inside
a certain period of time. Depending on the statistics program you use, a unique traveller
may be being who hasn't been to your site in a day or a week, patch in different programs a traveller
remains unique until you reset the stats.
You must understand how your stats program classifies unique visitors so you don't erroneously
believe your site is deed 30 unique visitors a day only to find out it is the same 30 folk coming back day after day!
A 'targeted' traveller
means that the traveller
has an interest in what you are commerce or promoting, this is commonly incontestable
by keyword searches at a search engine or by clicking targeted advertisements.
It does you no nice to attract general traffic to your site - you want unique, targeted visitors actively seeking your product or service.
Leads - a valid email address commonly does the better 'lead' since folk can and do give fake names and addresses online. If being won't give you a valid email address, chances are they won't give you their credit card to do a purchase either.
Email leads alter you to measure interest and to follow up with prospects. Once you cognize the number of unique visitors to your site you can calculate the percentage of leads you develop and concentrate on route to improve your conversion by testing some offers and headlines.
Sales - the number of sales as compared to unique visitors represents your most critical data point
because it tells you whether or not you've ready-made a profit.
For every hundred visitors to your site, how many a sales do you do and how more money do you net?
Most unsuccessful
dot-com's ne'er
discomposed to answer this simple question.
Selling on the web is a 'numbers game' - discover how to do the amount activity for you!
Just about the author:
Jim Edwards is a syndicated newspaper journalist
and the co-author of an amazing new ebook that wish teach you how to use fr^e articles to quickly driving thousands of targeted visitors to your website or affiliate links...
Simple "Traffic Machine" brings Thousands of NEW visitors to your website for weeks, even as months... without defrayal a dime on advertising! ==> http://www.turnwordsintotraffic.com
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