by:
David Riewe
Can you boost profits importantly
by adding audio to your E-Bay auctions? According to a recent article on a net business site the answer is a definite yes. In fact, one e-book author advisable
that adding audio to your auctions could possibly
increase bids by as more as 22% over auctions without audio.
A recent trend showing up on a lot of websites is the addition of an audio clip. The clip is a personal message by the author or the website owner encouraging you to take advantage of what they offer.
The science behind this technique is actually Marketing 101. It's called personalization. An audio clip additional to your Ebay auction allows you to in person
tell the potential bidder simply about the product. Mistreatment your own voice allows you to do contact with the bidder on a personal level that written words cannot. Because, that's what your E-Bay auction actually is...It's simply a long written classified ad asking the bidder to do an offer to purchase your item.
Prior to the advent of the telephone the only reliable way to communicate long distance was by writing letters. It was not unusual back then for lovers to write each different daily or weekly. The decline of letter writing is a well documented event that coincides with the advent of the telephone. The power of the human voice to convey a message triumphs that of the written word.
With audio you can describe the item, tell the bidder why you are commerce it or even as communicate with them simply about your refund policy or provide your contact information. The possibilities are all but unlimited as a way to establish a rapport with the bidder.
There are several technical elements to adding audio to your E-Bay auctions. The simplest way is to transfer
a .wav or Mp3 file to a website and provide a link to the file. Once
the bidder clicks on the link his or her computer wish mechanically
recognize the file and play it with the audio player on the bidders computer.
There are several drawbacks to this method. If the bidder's computer doesn't recognize the file it won't play. The overall effect is not as professional as it could be and it distracts the bidder. If you are a reasonably school
savvy type you can easily deal with the drawbacks of this approach.
For the rest of us, there are a number of code solutions and websites that wish alter the task of adding audio to our E-Bay auctions. These several programs and websites range from charging a one time fee to monthly fee's for the use of the program. The nice news is that many a of them wish let try them for as little as $1 for a trial basis or let you transfer
a demo version to see how well it wish activity for you.
