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E-book InformationAdwords, Adsense, SEO – Common Denominator, Keywords
by:
Vickie J Scanlon
If you have simply put up a website, you probably all available have detected
words like: keywords, Google Adwords, Google Adsense, SEO. Adwords, Adsense, SEO have one thing in common – Keywords. How important are keywords? Really Important.
Google Adwords
Adwords, be it through Google, Miva, or any pay-per-click search engines, you need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – then you create your keywords. To get the hits, you have to brainstorm for some keywords, that are some but relevant to your target audience. Sound easy? It’s not. It takes time, patience, constant tweaking, and hoping that the product you are commercialism is not already saturated -- to more competition, does it a little more difficult for the novice to do a profit.
Google Adsense
Google Adsense is an advertising program created by Google, and which is beginning to be explored by else search engines, such as Yahoo and MSN – that allows you to put targeted ads on your website. If causal agency clicks on the ad, you earn a small figure of money. These ads are keyword driven and are relevant to your webpage or website.
Sounds simple? Well, not really. There is more too it than simply golf stroke an ad on your website and expecting causal agency to click on it. What’s involved? Let’s see – color, position, style, to name simply a few.
SEO
Search engine optimisation – this for me has been a time-consuming process – since I am still learning. SEO is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but peradventure in the near future, I wish slowly eliminate the tag from my webpages…
The search engines do, however, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.
Since content reigns supreme, each page should contain useful content and most importantly, your most relevant keywords that you want to emphasize. Secondly, it is better to try and base your keywords about a central theme. I have found that once
the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick summing up
at: http://www.ranks.nl/tools/spider.html . It’s a free tool, and really helpful.
To conclude, keywords is one of the main ingredients that leads folk to your website, product, service and/or ad. …AND, keywords based about your quality content wish help with your positioning on your website.
Just about the author:
Vickie J Scanlon has a BBA degree in Body
Management and Marketing. Visit her site at: http://www.myaffiliateplace.bizfor free tools, articles related to affiliate marketing, ebooks, how to info, affiliate opportunities – all aimed toward the affiliate merchant and the marketing process.
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