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Domain Name InformationTips on Domain Name Choice
by:
Clare Lawrence
By Clare Lawrence 3rd Gregorian calendar month 2003 Clare is the CEO of Discount Domains Ltd a leading UK Domain name registration service.
Before purchasing your domain name, give several thought to the followng:-
1) If possible use your sites name as the basis of your domain name e.g www.discountdomainsuk.com for Discount Domains UK. This mightiness seem common sense but not every site follows the convention. If you use your name in your URL it wish be more easier for your customers to find you.
2) Generic names – if you can register a generic domain such as toys.com that’s great, but most of these have already gone. Besides acquiring graded in the search engines is likely to be harder. Chosen a domain closer to your market segment wish cut down the competition. E.g toyplanes.com
3) Combined
Names – Its easy to forget the hyphen! Which is the problem, particularly if your client remembers your name but not your URL. Although on a positive note combined
names are less likely to be registered already.
4) If the .com or .co.uk extension is not accessible then consider the alternative TLD ( Top level domain types) such as .net or .biz. If your domain name has already been registered then approach the owner and ask if they’ll sell. They may accept a £100. If you ask, they can only say no.
5) Plurals. Really often a domain name wish be free in the plural but not in the singular form. It’s a personal choice, but if your prefered choice of domain name is not accessible you mightiness be stuck.
6) Short or Long domains – A short domain name is more memorable, but less likely to be available. A longer domain is harder to remember, but can contain more keywords which is important as several of the search engines, use keywords in a domain name as part of the search algorithm.
7) Which Top Level Domain Type - .com, .co.uk , .net etc This is a question I am often asked. There is no evidence that any domain name type is given preference by the search engines. However several search engines such as Google, have local searches e.g www.google.co.uk which do choice local content. Client often get re-assurance from seeing a local TLD as they cognize they are dealing with a local institution etc. You can, of course, register all of them!
8) Variations – If your prefered domain name is not accessible then its always worth trying a prefix my e.g mydomains.com or suffix e.g domains4U.com etc
Just about the author:
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Clare Lawrence is CEO of Discount Domains Ltd – A leading UK provider of Domain name registration and Web Hosting services. Please feel free to re-publish this article provided this reference box remains together with a link
to http://www.discountdomainsuk.comClare can besides be contacted on clare@discountdomainsuk.com
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