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Domain Name InformationSearch Engines - Purchasing Keywords - Inside Story
by:
Bob Schwartz
Purchasing Your Keywords to appear in Browser Address Search Bars –
It seems like just about two or three times per month we get a phone call that laud a 'sure-fire' way to driving key word directed traffic to your law firm's website. At 1st blush the pitch sounds really appealing: You can purchase keywords so that once
person types that specific keyword into their Computer network browser they wish be taken direct to your website.
Like galore such scams, it takes further investigation to get the real facts. There are several variations of these plans and they all sound like you would-be be passing up a terrific chance if you do not instantly sign up to ‘own’ your important keywords.
After several in depth questioning, the real story can be summarized by the cliché “If it seems too nice to be true, it often is. Like most scams, this one is based on a kernel of truth, embellished by the omission of material facts.
Here is what we found out:
One plan only works if the keyword is typewritten into the browsers address bar, not a search bar. The address bar is wherever
the name of your website appears like
http://www.your-site-here.com. Most folk do not type search phrases into this bar. Plus, in order to work, the person must have downloaded a program that replaces or modifies their Computer network browser. This is the real key to this plan. These program modifiers are normally downloaded without the full cognition of the public. Galore times they believe they are installation an sweetening that wish add several minor function to their browser at no cost.
In reality, they are being misled as to the real intention of the program.
The another version of these ‘purchase your keywords’ programs is similar to the above plan, but has the search box of the Computer network browser modified to airt the searcher to the paid-for websites.
With several variations, the key to their operation is that they only activity with a modified Computer network browser. Galore times, such software system is acknowledged as spyware and piggybacked on several software system
program to mislead the public into installation the software.
This raises several important questions. Do you want to participate in such a deceptive program?
Also, the key to the potential success of such plans is the installed base of the modified browsers. Here is wherever
you wish hear all types of claims as to the installed base. However, judgement from the comments on various Webmaster forums, it seems that this installed base is too small to be cost effective.
Just for fun, on the last two of these solicitation calls, I assumed to be interested. (One was in reference to a San Diego real estate site and the another was a Houston legal website wherever
we are the Webmasters.)
I asked the caller just about their installed base of lateen browsers. Gratuitous to say, I received inordinately
high figures. They tried to get me to sign up immediately, because the keywords I could get now mightiness be purchased at any moment by others. Once
I asked them to please email or fax over several verifiable information on the numbers, I received assurances the information would-be be sent shortly. Surprise, surprise, no information was ever sent! The same scenario was duplicated once
I requested a list of a few local attorneys who were exploitation the service for at least six months.
Also, with galore free programs designed to find and move out such spyware, upgrading of systems and computers, it is debatable whether this installed base wish be increasing or
decreasing. Wish your investment create a profitable return?
Again, based on Webmaster forums, it seems to be the agreement that you wish get much visitors to your website by slippery your business card under the windscreen wipers of cars in a grocery store parking lot.
Copyright 2005 Promotions Unlimited. All rights reserved.
Simply just about the author:
Bob Schwartz, runs http://www.websitetrafficbuilders.coma search engine optimization, domain name registration, website hosting site. To enhance your own site view a Free website Awards program http://www.web-site-award-winning.comBob's newest site is: http://www.san-diego-dentist.use-mail Bob at bob@websitetrafficbuilders.com
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