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Domain Name InformationHow To Tap The Profit-Producing Power of Pay-Per-Click Search Engines To Drive Qualified Traffic To YOUR Website...
by:
Thom Reece
By ©Thom Reece 2004 All Rights Reserved
I have been a strong advocate and user of PPC's (pay-per-click search engines) for several years now.
I have thousands of keywords and phrases on bid at a number of PPC search engines and, as a result of managing and chase those bids over time, I have developed a lot of valuable performance information on a number of the PPC search engines.
My on-going research reveals critical data simply about such factors as traffic, ease-of-use, return-on-investment, etc. This information could be valuable
to you in assessing your options regarding the use of PPC search engines to market your business.
I consider the use of PPC search engines to be an essential lead generation tool.. The days of building a website and developing enough traffic from conventional search engines and directories to be profitable are over. The competition is simply too intense given the number of new sites clamoring for attention and rankings.
And...the competition is going to get heavier...not less. Given the calculable
sale of over 70,000 new domain names a day, we can anticipate a lot more demand for a piece of the traffic pie.
The use of paid advertising, through PPC search engines and different media, should be a regular part of all savvy marketing plans. This should not be viewed as a negative development, however. The simple fact is... you wish generate more extremely
qualified traffic from PPC's at a higher return on investment then you wish obtain from all but all different marketing approach.
Why Pay-Per-Click?...
Generate High Quality Traffic Instantly: Depending on which PPC engine you are using, you can begin receiving qualified traffic inside
minutes. Considering that ranking on conventional search engines could take you weeks or months (or never), this has to be a major benefit. If your site is a direct commerce tool... it is essential that you generate potential buyers to your site quickly and inexpensively if you are to begin fashioning sales and profits. Waiting about for conventional search engines to list you is simply not a viable option in e-commerce.
Control Costs: Budgeting your PPC advertising is simple and easy. You can define the budget you have accessible to the penny and only spend what you can afford to spend. No surprise billings!
PPC Advertising Is Measurable & Accountable: You wish cognize precisely what search terms are actuation profitable traffic and which are not. The news systems of most PPC search engines is really comprehensive and allows you to do fast decisions regarding allocation of funds. Bidding is in real-time which means you can increase or reduce your bids, on given terms and phrases, all but instantly.
Low Start-Up Cost: Most PPC's require a minimum deposit to set up your account. This can range from a nominal few dollars...or as more as $50.00 depending on the PPC search engine. Charges for your click-thru's are subtracted
from this deposit amount. Several PPC's have promotions which add significant bonuses to your bidding account if you are a new customer.
An initial deposit of $25 would-be generate 2,500 click-thru's to your site at a 1 cent bid. Even as at the more costly PPC search engines (Overture), which have a 10 cent minimum bids, you wish still generate 250 qualified visitors to your site for that $25.00 deposit. Forward your conversion rates and profits per sale are high enough... this could be a fine return on investment.
Free Research Tools: Most of the better PPC search engines provide keyword and bidding research tools which can be really useful in deciding what search terms and phrases to bid on... and how more to spend. Careful use of these free tools wish give you the timely information you need to do advised ad buys.
Instantly Respond To Opportunities: This is one of the most useful uses of PPC, in my opinion. You have the ability to generate instant traffic to short term promotions, expedient situations, and unforeseen conditions in the marketplace. If you don't have to worry simply about how you are going to generate traffic to a particular offer, you can spend more time exploring new markets, ideas, etc. Broadening your market is one of the route you wish maximize returns on traffic. Support your offers closely related so that traffic for one offer wish be interested in all your offers.
Testing New Concepts, Products, Services: Testing new ideas, copy approaches, offers, pricing, etc. are fast and simple with PPC. Drive targeted traffic for short periods allows you to test those elements which have the greatest impact on your conversion and profitability. This is actually the essence of nice direct response marketing.
RECOMMENDED PPCS:
The following Pay-Per-Click search engines are hierarchal in the order of traffic generation. Please support in mind that these are my results. Your results may be several based on the search terms you are bidding on and different variables.
1. Overture (GoTo.com)
2. FindWhat.com
3. GoClick.com
4. 123Search.com
5. 7Search.com
6. Xuppa (formerly RocketLinks then Bay9.com)
7. Kanoodle.com
8. SearchCactus.com
9. Findit-Quick.com
10.Lycos Insite
Ranked in the order of Return-On-Investment:
1. FindWhat.com
2. Overture (GoTo.com)
3. Lycos Insite
4. GoClick.com
5. 123Search.com
6. 7Search.com
7. Findit-Quick
8. SearchCactus.com
9. Bay9.com (now Xuppa)
10.Kanoodle.com
A strong new entry into the PPC arena is Google Adwords Select. This is a bit of a hybrid ad product but it can prove really powerful and responsive. The major disadvantage
is the price. Unless you are careful to discover the nuances of this PPC you can spend a lot of money really quickly. Spend several time with this engine before you commit to large expenditures. The traffic from Google can bury you in a matter of hours and eat up a lot of money before you realize that the ROI (return-on-investment) is not ample to create profit dollars. Before you jump into the Google Adwords Choice program you would-be be well advised to educate yourself on the proper strategies to use.
In summation, my results with PPC search engines have been from nice to great. They have allowed me accumulated flexibility in my overall marketing programs, have shortened my commerce cycles, accumulated my sales and profits, allowed me to respond to dynamic conditions quickly, and given me the ability to quickly act on expedient events. Pretty nice list of benefits...don't you think?
Just simply about the author:
Thom Reece is the CEO and Senior Advisor of On-Line Marketing Group, a Hawaii based Direct Response Marketing & Sales Promotion consulting firm.
His website, the On-Line Marketing Resource Center ( http://www.e-comprofits.com) is visited daily by thousands of marketers looking for free ideas, tips, and marketing resources. Thom can be reached by email at: mailto:thom@e-comprofits.com or by phone at: 808-929-7377.
Subscribe Free: "Thom Reece's Web Marketing Strategies & Techniques Newsletter". http://www.WMSTDirect.com
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