|
Domain Name InformationChoosing Domain Names for Your Business
by:
Lois S.
Let's say that you're creating a website for Barb's Specialty Pet Products. Should the domain name be barbsspecialtypetproducts.com?
Perhaps -- but don't finish there. Having the right domain name, or domain names, can bring much traffic to your site.
Why much than one domain name?
One domain is all you need to set up a website. But with much domains directive to your site, you can have these additional benefits:
- Bring site visitors who type variations of your domain name
- Acquire traffic that power otherwise go to your competition
- Harness the marketing power of keyword domains
Your primary domain name
If it's feasible, use your business or brand name in your primary domain. Folk wish remember it and associate it with your business. As well consider the following factors once
choosing your primary domain.
Domain name extensions
Should your primary domain end with .com, .net, or .biz, or with a country-specific extension such as .ca or .co.uk?
If your website is aimed at folk in a specific country, having a country-specific domain can help:
- Site visitors wish recognize right away that the business has a presence in the country of the extension. They may therefore be much comfortable purchase
from you.
- Several country-specific search results include sites with the relevant country-specific domain extension even as if the site isn't hosted in that country.
On the different hand, if you're targeting an international audience, a country-specific domain could activity against you. Folk from outside the country of the extension may be less inclined to buy if the business looks foreign to them.
If you want to attract several folk inside
your country and those in different countries, have both. Each domain could direct to the same site, with each audience seeing the domain intended for them. For country-specific search results, the primary domain should be the country-specific one.
Chances are that the .com domain you want is already taken. If you use the .net or .biz version, you risk having potential site visitors go to your .com competition instead. Be sure to use the full domain name on all promotional material to reduce this risk.
Domain name length
A short domain is easier to remember, it has less risk of being mistyped, and it'll fit easily on your business cards and correspondence.
Conversely, if a short name doesn't represent your business, it's much difficult for folk to remember. The short names you like may already be taken anyway.
If your business name is up to three easy-to-spell words, it'll probably activity as a domain name. For a longer business name, the initials or just one or two words may be easier than basic cognitive process
a combination of words.
Secondary domain names
Secondary domains directive to your site are for online use:
- For folk who type your primary domain name incorrectly
- For folk who search for your products or services online
Typing and writing system
variations
How many a route can folk spell and type your business name?
barbsspecialtypetproducts.com
barbs-specialty-pet-products.com
barbspecialtypetproducts.com
barbsspecialitypetproducts.com
barbsspecialitypetproducts.com
barbspecialtyproducts.com
barbspecialtyproduct.com
Hyphens aren't advisable
for your primary domain. Once
folk tell others just about your site, they're likely to omit the hyphens. They may as well forget to type them.
For secondary domains, hyphens do long domains easier to read. Each word stands out once
folk see your domain. However, domains such as buy-keyword-product-now.com do several folk view combined
domains, especially those with much than one hyphen, as spam-like.
Having the words in domains separated may help several search engines recognize keywords. With Google, though, hyphens don't do any difference.
Consider all of these variations for secondary domain names:
- With and without hyphens
- Several route of writing system
several words
- Singular and plural versions of nouns
- Extensions with .com and .net as well as a country-specific extension if relevant
What folk search for
If you want to find the website for Time magazine, you power do a search for it, or you power try writing
in time.com. If you do the latter, you'll find yourself at the Time site.
This type of search behavior extends to generic words too. Searching for dog collars? Try dogcollar.com, for example, and you'll be redirected to dogidcollar.com. Do you want life insurance? Lifeinsurance.com redirects to nmfn.com (and so makes northwesternmutualfinancialnetwork.com).
While having keyword domain names may not draw a lot of site visitors, mistreatment them is a technique to consider.
How to use much than one domain
Set up your website with your primary domain, and use that domain on your correspondence and with your customers.
Point secondary domains to your site mistreatment URL forwarding (also called domain forwarding, domain redirect, or URL redirect). To have the secondary domain appear in the browser, use domain masking. You can set up these features once
you log in to your account with your domain registrar (if your registrar offers these services).
With domains that are just variations of your primary domain, you can expect additional traffic just from having set up these domains. With domains that contain keywords, you can get much from them by mistreatment them to list your site in online directories. Once
these domains appear in search results, searchers wish see the keywords.
The next step
Once you decide on the accessible domains that you want, register them immediately. They power not be accessible tomorrow.
If you don't already have a business name, you'll find it easier to market your business online if you choose a primary domain and a business name together. If your 1st select for a business name doesn't activity well with any accessible domains, consider a business name that you can easily market with an accessible domain. Once you've registered that domain name and your business name, register secondary domains and put them to use.
Is it worth registering multiple domains for one site? That depends on your site, but any variations that you don't register wish be accessible for competitors to register and use. If a domain is valuable to a competitor, it's valuable to you.
Just just about the author:
-------------------------------------------------------------------------------
About the Author: Lois S. is a Technical Executive Writer for http://www.websitesource.com,http://www.lowpricedomains.comand http://www.speedfox.comwith experience in website hosting.
Circulated by Article Emporium
| |
