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Domain Name InformationChoosing Domain Names for Professional Sites: Six Guidelines
by:
Syd Johnson
A professional or business site is one wherever
the primary intention of the site is to facilitate business transactions. You can sell items directly online or entirely offline, but the result is the same. You want customers to buy products and/or service directly from you.
To create a domain name for this type of website here are a few guidelines:
1. Shorter is better
2. Do the name easy to pronounce
3. Think long term
4. Stick to Categories and Topics
5. Do a trademark search
6. Always have a tag line
Shorter is better
If you want to do real money online, try to support your domain name as short as possible. In the online world, the choices of wherever
to shop and get information is overwhelming. A shorter name wish instantly be memorable. It is always easier to remember short words and phrases.
A shorter name is nice for word of mouth advertising online and offline. Customers can easily remember the the URL and therefore they’re much likely to pass it on and return to the website. The name wish besides stand out once
it is written
on brochures, business cards and another business collateral. Liz, Dick, Kate, Feds are all examples of our incessant need to reduce every term in the English language to three syllables or less.
Easy to Pronounce
If you want a short name, you must be really creative. To be creative and strategic do sure that your domain name is easy to pronounce. It is absolutely acceptable to create a name from scratch, but it must sound like a real word once
you try to say out loud. Any three or four language unit term wish do a long as it easily rolls off the tongue. If you are at a loss for words, try writing a description of your product or service on paper.
This is a really easy way to move up with those little words that you can use without losing the meaning of what you’re trying to say. You can besides use a lexicon and a synonym finder to move up with additional words. You can besides choose a longer word but shorten it or use acronyms only. Once
you decide on a domain name, say it out loud a few times. If it doesn’t sound right, go back to the lexicon and try again.
Think long term
You want a domain name that wish last a really long time. If you pick a name that is a slang term or too cutesy, you could find yourself looking for a new name in a year or two. This is not the better way to proceed. Once you build a certain level of online success, the traffic wish follow the domain name. You don’t want to mess with your brand and your online reputation with redirects and ‘we have moved’ notices. Online client wish buy, but only if your site does it convenient for them to do so. If you don’t see yourself exploitation the same domain name three to four years from now, get a new name before you set up your website.
Trademark Searches
Do a trademark search. If you build up your online business and domain name, you don’t want to find a court order ordering you to give it up because it belongs to another company. Remember, the traffic and therefore your sales wish follow the domain name to the new company.
To do a quick trademark search go to the United States Patent and Trademark Office (http://www.uspto.gov) for domestic searches and the International Trademark Association (http://www.inta.org) for international searches. If your name is cleared, then consider acquiring a trademark to protect your business.
Tag line
Tag lines are the activity horses of the marketing industry. An interesting, professional tag line can bring you much word of mouth advertising than you can ever buy from a search engine company. It wish bring your name into random conversations in newsgroups, newsletters and casual conversations. This can help you save money on paid advertising and create the ultimate microorganism marketing campaign without really little effort.
Keep these six tips handy to brand your domain name and bring in much site traffic.
Just about the author:
Syd Johnson is the Executive Editor of RapidLingo.com, a Fiscal Solutions Website. This article may be freely distributed as long as the author's bio is enclosed
with an active link to http://www.rapidlingo.com
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