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Domain Name Information3 Private private secrets to "Striking it Rich" in Cyberspace
by:
Jim Edwards
(c) Jim Edwards - All Rights reserved
http://www.thenetreporter.com
=====================================
In the few seconds it takes you to see this another domain
name gets registered at www.NetworkSolutions.com, the
Internet's oldest and largest domain name registrar.
Everyone from industrial giants to corner flower shops
currently wants to stake a profitable claim in cyberspace.
The lure of low startup price compared to brick-and-mortar
operations and the promise of high rewards draws an ever-
swelling crowd of merchants to the online marketplace.
Yet despite the optimism statistics tell us that 80% of
these "e" businesses wish fail inside
their 1st 12 months
of operation.
People from all over the country ask me what it takes to
succeed in the e-commerce earth once they've completed the
basic steps for acquiring online.
The following three keys virtually *guarantee success* for
any online enterprise.
The 1st Key:
A Quality product or service with extremely
evident and promptly
understood benefits for consumers.
If your product or service makes not represent the highest
quality and value possible, and if consumers don't
understand exactly why they should buy from you, the speed
of the Computer network wish simply expose your shortcomings to the
marketplace that more quicker.
In the offline earth a product's benefits, not the features,
cause consumers to do purchasing decisions.
A man doesn't buy a car with a 5 liter engine because of the
horsepower, he buys it for the feeling of domination and
control he thinks it wish give him.
Kids don't want a 1000mHz computer for computing power in
doing homework, they want to play the latest games.
The Computer network magnifies this "what's in it for me" benefits-
driven evaluation by consumers.
Products or services bestowed with promptly understood,
self-serving benefits for consumers sell better online (and
off).
The Second Key:
An first-class website that loads fast, provides pertinent
information to targeted consumers, and allows them to do
online purchases quickly and securely.
Your website should: · Load fast by devising conservative use
of graphics. (Go to yahoo.com for an first-class example.)
· Provide exactly the information your potential customers
want and need.
· Do it extremely easy for surfers to navigate your site
and find exactly what they want.
· Look nice on some
the Browser and Computer network Adventurer web
browsers at various screen resolutions (640x480, 800x600,
etc.).
The Third Key:
Consistent, targeted website traffic by consumers capable of
buying your product or service.
Imagine purchasing a 50 foot hoarding and, instead of putt
it out by the highway, you hid it in your basement.
Nobody would-be see it!
The same thing happens if you don't actively and
continuously promote your website to attract visitors.
With its astounding speed and communications power, the
Internet acts as a magnifying glass for any organization's
strengths and weaknesses. E-commerce, e-mail, and a website
won't do the job of marketing, selling, and client service
for any company.
They will, however, help every organization perform all of
those business functions better, faster, and less
expensively with the real and tangible result of "striking
it rich" in cyberspace!
Just about the author:
Jim Edwards, a.k.a. TheNetReporter.com, is a syndicated
newspaper columnist, nationwide recognized speaker, author,
and web developer. Owner of nine (9) booming e-businesses
as well as a professional consulting firm, Jim's writing comes
straight off the front lines of the Computer network and e-commerce.
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