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Debt ReliefYour IR is Essential to Your Market Position
by:
Kathleen Gage
Title:
Author: Kathleen Gage
Email: kathleen@turningpointpresents.com
Word Count: 508
Copyright: © 2004 by Kathleen Gage
Web Address: www.kathleengage.com
Publishing Guidelines: You may publish my article in your newsletter,
on your web site, or in your print publication provided you include
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Your IR is Essential to Your Market Position
by Kathleen Gage
Often folk look for the latest and greatest bells and whistles to market their company. Fact is, one of the most powerful marketing strategies is one that many an peoples overlook. Thing
that can do or break a person’s reputation and their ability to gain and maintain strong position is their IR or the Integrity Reading. The IR determines their level of integrity. My definition of integrity is simple.
“Integrity is the ability to cognize we are doing the right thing in all situations. It is simply about responsibility and responsibility. Responsibility is once
others can count on what we agree to and responsibility is the ability to respond. It has to do with following through on the agreements we do with others, even as if following through is not the most convenient or comfortable thing to do. And if we can’t follow through, having the disposition to be honest enough to let the else person cognize the reason why.”
A quick see through in the newspaper wish do one believe that for many an folk integrity, responsibility and responsibility are viewed as foreign concepts. How many an folk do purchases on credit with no purpose of paying the loaner back in the in agreement upon timeframe, or worse yet, having no purpose whatever
of paying any of the financial obligation back?
This doesn’t simply apply to individuals, it likewise applies to companies who use the services of vendors and, through bad planning, strain
the institution resources and write off the vendor’s bill to bad debt.
What simply about the individual who agrees to be at a meeting place at a specific time and due to bad planning shows up late? Have you ever wondered how more money this can cost in lost creation time? Numbers a staff meeting wherever
there are going to be 10 folk in attending and the meeting is 15 minutes late effort started -- that could virtually
cost the institution thousands of dollars in lost productivity over the period of a year.
Or how often are folk trying to get thing
for nothing? Interestingly, these really folk want to get paid for their services and yet, they are perpetually
looking for route to get free services from others.
On the else hand, there are so many an folk who live with the utmost integrity and their life seems to activity pretty well. They are folk who can honestly look in the mirror and say, “I feel nice simply about the decisions I have ready-made and the actions I have taken.”
What is your IR? Take this simple test. Do you follow through on agreements? Do you deliver more than expected in your transactions? Do you honor your creditors need to get paid on time? Makes your reputation help you or hinder your position in the market?
Your integrity reading can be one of the most powerful marketing tools you can have. After all, word of mouth marketing is the greatest marketing strategy of all. What is the word about town simply about you?
Just simply about the author:
For a FR*EE report entitled How One Salt Lake City Based Business Authority
Ready-made Over 100k from One Idea” go to www.kathleengage.comto obtain it. Kathleen Gage is a business advisor, keynote speaker and trainer who helps others gain dominance and visibility inside
their market
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