Page Rating Purgatory - Simple Things You Can Do To Support Your Web Site Out Of Search Engine Hell!
by:
Mike Makler
Are Meta Tags Actually Dead?
Right in their Guidelines Yahoo Tells You that Meta-Tags are Not All Dead and Buried
(The Below Information was Taken Directly From the Yahoo Help File http://help.yahoo.com/help/us/ysearch/basics/basics-18.html)
Pages Yahoo! Wants Enclosed
in its Index
* Innovational and unique content of genuine value
* Pages designed primarily for humans, with search engine considerations secondary
* Hyperlinks intended to help folk find interesting, related content, once
applicable
* Information
(including title and description) that accurately describes the contents of a web page
* Nice web design in general
Right in their Guidelines Yahoo States "Metadata (including title and description) that accurately describes the contents of a web page." By Title Information
they mean the text between the Tags in your Html Page. By Description Yahoo mean the actual Meta Tag Name="Description". So Meta Data at least as Far as Yahoo is Concerned is Not Dead.
Let's Examine Several of the Key Points that Yahoo states are important in their help file and see how we can employ several simple methods to meet Yahoo's Guideline.
Original and unique content of genuine value
Yahoo is looking for well written Keyword rich Content that has useful information. Concentrate on 1 Keyword or Keyword Phrase per Web Page. If You web Page is less then 500 Words use a
Keyword Density of just about 2-3àIf your Web Page is Above 500 Words Use a Keyword Density of Simply just about 5àTry to Support your Web Pages under 750 Words.
Pages designed primarily for humans, with search engine considerations secondary
Yahoo and Google are working hard to get rid of those Robotic Page Writers. Your pages should be fairly well written, It is OK to Optimize for search engines as long as your content is Human Engineered Well.
Hyperlinks intended to help folk find interesting, related content, once
applicable
Try and have 3 or 4 Links to closely related Content. It is ok to link to different web Pages inside
in your site but 1 or 2 external links should be mixed in once
Possible. Do sure you use your Keyword or Phrase in the Anchor text for your Link.
Metadata (including title and description) that accurately describes the contents of a web page.
Your Title and Description Meta Data Should Accurately reflect your web page Content. Every web page from your site should have unique Title and Description Meta Data. Several Title and description Meta Data should use Keywords and Keyword Phrases. Don't use the same keyword or phrase directly next to each other.
Title Meta Data
Keep your Title less then 80 Characters if at all possible. Place your Title Meta Data First. Place the exact same Title at the really top of your Web Page Rather
inside the H1 Tag.
Description Meta Data
The Description Meta Tag should appear directly under the Title Meta Data. Support your Descriptions between 100 and 150 Characters if possible. Your Keyword Density in your Description should be just about 10àMake sure your Description accurately reflects your web page. Wherever
possible the text in your description Meta Data should really appear Word for Word near the Top of your Web Page.
Power User Super Tip - Wherever
it fits use your description inside
h2 tags as a Sub Page Header Directly under your title.
Good web design in general
Books have been written just about Web Design, Several key points is to do sure your web sites is thematic and pages are related to each other,. For every page you create to target a Keyword phrase have 3 or much (as many a as 10 related pages). Either add new pages once or much a week or importantly
change current pages. Do your Web Pages easy to crawl. Have a well organized Drill Down Site Map. As an Example if your Web Page is just about Real Estate your Site-Map may look thing
like this
Real Estate Topics
1. Purchase
a House
-- Your Perfect Neighborhood
-- Find that Investor
-- Hidden Deals in those FSBOs (For Sale by Owner)
2. Commerce a House
-- Picking a Agent -- Rating your House -- Get Your House Available for the Sale
3. Investment Property
-- Landholder Church doctrine relations
-- The Perfect Lease
4. Commercial Real Estate
5. Vacation Property
6. Retirement Homes
It is Fairly easy to give Yahoo what they want and improve your Page Ranking. Simply give Yahoo what they are telling you they want.
