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Currency Commercialism InformationThe Power of the Support
Letter
by:
L A Parmley
OK, if you don’t already use thing
like this, you need what I call a support
letter. A what?
A support
letter. Seriously. Hear me out.
Let me ask you a question. Once
you buy something, have you ever fully fledged that ill-natured
feeling or voice that questions whether you ready-made the right decision? Sure you have. It’s called buyer’s remorse. The much costly the product, the much chance your buyers wish experience it and possibly act on it.
What you want to do is reassure them during what I call the “Critical Regret Period”. This period of time generally begins after they whip out their credit card right up through the 1st few days after they’ve obtain the product. Now, if you’re shipping the item out to them, this time-period is extended. It can take well over a week for shipments to arrive. This can be an excruciating time-period for your clients.
One obvious way to deal with this perplexity
is to deliver your product as quickly as possible. Get it in their hot little hands immediately. Use 2-day shipping, send it out the door the day after they order, or deliver it electronically. Do some sounds reasonable to you.
Another know-how
is to use the support
letter(s) (hey, don’t groan). It’s easy. At once after the consumer
places their order, you should send out a follow up email. This is really easy and can really be automatic for you especially if you accept orders over the internet. And no, you don’t need any special skills to rig this up.
This email should convey them for placing their order and congratulate them on fashioning such a wise purchase. You can even as be much specific and congratulate them on taking the step towards determination some problem your product attempts to solve. Simply reassure them. Think to yourself … what would-be you like or need to hear to support that ill-natured
buyer’s regret at bay?
If you are causation
out a tangible product, include a short letter in the package that as well thanks and reassures them. Include several testimonials or case studies. Sell
your product. Cue them how others have benefited from it. You can even as explain how they can attain the same results (this can be called a quick-start manual and can even as be mentioned in your sales letter to increase the value of your product).
Regardless of whether it’s a shipped package or a digital product, you want to send out your thank-you/reassurance email immediately. Then give your clients a little bit of time to look your product over. A few days, weeks, or if you’ve sent them thing
that takes time to look over or experience, maybe even as a couple of months. Then write to them again. You can use email or an actual letter. Regardless of which you choose, do sure to send this out.
You may want to ask them for feedback (hopefully you can get a testimonial from them), on your product. Hey, even as if they don’t tell you how great your product is, constructive criticism can be of great use to you. Simply try not to take it personally.
So get busy writing your support
letter!
Copyright © 2005 by L A Parmley. All rights reserved.
Simply about the author:
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