|
Currency Commerce InformationEzine Advertising Strategy Exposed-16 Tips to Boost Your Profit
by:
Greg Root
In my opinion, Electronic Magazine (Ezine) advertising is the
greatest, unexploited source of online advertising accessible today.
The reason: Ezine Advertising (EA) matches your product or idea
to folk with similar interests.
Example: who better to sell your health product to than a large
group of folk signed
to a health newsletter? Or, you could
pitch a business chance to a group already signed
to
another ezine simply about MLM and Biz Ops!
The idea of EA is fairly simple - but to do yours a success,
you have to 1st determine which ezines or newsletters produce
results, and which ones to avoid.
After a year and a half of EA, I've created a formula that
produces increasing profit because I’ve knowing how to avoid poor
performing ezines and rip offs, piece revealing the gems.
Strategy for Profit
I used to get ripped off simply about once for every 2 or 3 ezines I
advertised in. They either took my money without running my ad
(and neglected my consequent emails), or my proved ads did too
poorly for the money I paid.
The reasons ranged from abandoned ezines with working payment
links, unethical news-sheet owners, to a lot of content and
impatience on my part.
If you follow my proved strategy, you'll discover the better
sources of ezines to advertise in - no matter who your target
group is. And, you should see positive results every time.
This article outlines the steps to devising your EA a booming
return on investment (ROI).
Writing Your Ad
I won't go into details simply about ad writing, but if your ad is
poorly written or untested, you should start with the cheapest
ezines first. If you’re actually unsure of your writing abilities,
I further suggest hiring a professional to write your ad for you.
Because you can run your ad as galore times as you want, your
investment in a professional wish much than pay for itself in the
end.
Target your advertising
If you leap into EA without 1st researching your target group,
you'll end up wasting a lot of time and money. Plus, you probably
miss several of the better ezines available.
To determine who your prospect is, take the time to list the
possible keywords that directly relate to your product and do
keyword searches for ezines, newsletters, and ezine directories.
For example, if you sell herbs, a nice keyword search would-be
include: herbs, health, nutrition, supplements, etc.
Avoid Co-ops
While doing your ezine research, you wish probably stumble upon
the offer to use Co-op (bulk) advertising as the means for your
EA.
To be blunt, you should ne'er
pay to use Co-ops for your EA
because they are too difficult to track and normally contain
untargeted ezines. Worse still, you’d find that most ne'er
run your ad.
Subscribe
Now that you’ve found your ezine target group, you’ll want to
know whether the ezines you found are a nice option (i.e.
profitable) for your EA.
I’ve found the better strategy for devising this determination
is to subscribe to the targeted ezines.
To support the subscriptions promptly accessible for further research,
I recommend creating a separate folder to store your subscription
data.
And because you’ll need to subscribe to quite a few ezines, I
also suggest creating separate email accounts dedicated to your
ezine subscriptions.
Double Opt-In Subscriptions
In the process of subscribing, you’ll quickly determine possible
ezines to avoid. Once
you subscribe and get a notice that you
must confirm your subscription, the ezine is referred to as
“double opt-in”.
Double opt-in ezines indicates a better quality of subscribers
with a lower risk of bulk email addresses. For you and me, this
means better ad responses (yeah!).
Solo Ads
Within the 1st week of your new ezine subscription, you should
see solo ads from another advertisers. If not, the ezine may be too
new, or worse, no one is advertising because of poor results.
Worse yet, the ezine took the advertiser’s money and failing to
run the ad.
On the another hand, if you see two or much solo ads a day, their
list is probably burned out due to over advertising. You're looking
for no much than one ad a day, or a minimum of one ad a week.
Keep watching!
Subject Line
Does the ezine put the advertiser’s subject line in the subject
of the email or do they simply say thing
like "Solo ad from xyz
ezine"?
Your subject line is the most important part of your ad and
definitely should be in the subject of the email.No subject line
equals no response.
Advertiser Response
Repeat (or regular) advertisers in an ezine is a really nice sign
that the subscribers are responsive. To further test
responsiveness, I recommend looking through the ezine’s online
archives (if available).
Archives are previous email publications that the publisher has
posted to their website for visitors to view. The archive search is
not only quick and easy, but archives can besides provide an extra
trickle of visitors once
your ad gets archived.
Testimonial Page
After passing the above steps, see if your prospective ezine has
a testimonial page. If the ezine has gotten this far, chances are
it will.
Waiting Period
Another indicator of responsive subscribers is the waiting period
to run an ad in the chosen ezine. If the waiting period is a
month or more, this indicates a really popular ezine with responsive
readers. You've uncovered a real gem!
Web Forms
I've found that the better ezines have web forms that get your ad
to the publisher’s inbox and normally send car confirmation of
receipt. If there is no web form, try emailing the publisher a
question first, like once
the next ad run date is.
No response may indicate a poor select in the ezine, or your
email was filtered or blocked as spam. Wait at least 2 days and
try emailing once again exploitation a several email account.
If your emails still don't get through, neither wish your ad.
(Ironically, your payment always go through). Trust me, if
they fail to communicate, save your money and time and come
on.
Free Classifieds
If the ezine offers free classifieds, this is another nice place
to run your ad. Since classifieds normally don’t produce
responses, any work from your ad here would-be further
indicate an active readership.
Ad Trailing
Never advertise without exploitation an ad tracker. You can purchase
one or better, use one of the galore accessible online for free. Ad
trackers give you a url that you use in place of your website address.
The new url gives you important information like how galore visitors
you had, wherever
they came from, and several list the number of sales
per visitor.
This trailing information is crucial to the direction of your ad
campaign because you’ll discover of the need to change your ad
and/or the sales page. Much importantly, you’ll cognize for certain
whether the ezine make enough visitors for the advertising
price you paid.
Run Your Ad Doubly
If your ad make a great response, wait a week or two and run
the ad once again in the same ezine. I’ve found you'll probably get as
good if not better results the second time around.
I would-be advise against running the ad a third time in a row
because most of your prospects wish be found in the 1st two runs.
Using a Capture Page or Auto-Responder
To maximize your efforts, you want to "capture" your visitors so
you can send them additional information simply about your product,
related merchandise, and pertinent updates.
This is done with a capture page that provides a place for visitors
to put their name and email address. There are several methods
to accomplish this and you may want to hire person to do it for you
if you're not comfortable installation scripts on your website.
You mightiness besides want to send your visitant directly to your
autoresponder, wherever
you have a series of messages set up to "warm
and inform" your prospect simply about your product or service.
Rotating Ads
Once your ad has been tested and you have a base of 5-10 solid,
performing ezines, start rotating your ad between your ezines.
For optimum results, do sure 2-3 months have passed before
running your ad in the same publication. Support building your base
and watch your profits grow!
Just simply about the author:
Greg Root started exploitation ezine advertising about entirely
since 2003 and owns and maintains 'The Ezine Ad Tester' at
http://www.maxprofitpro.com/.See the results of his ezine
advertising campaigns to find the better ezine marketing
resources on the internet.
Circulated by Article Emporium
| |
