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Currency Commerce InformationCreate Your Three Letter Autoresponder Follow-Up
by:
Kevin Nunley
A woman told me this week, "Your advertising is wasted if you don’t follow-up on your leads." Her resolution is to use a multiple autoresponder that sends her prospects a new sales message really few days.
People need to see your ad message several times before they buy. Those who buy on the 1st ad have already ready-made up their mind after seeing person else’s ad. Yours had the nice fortune of reaching the client at simply the right time.
You can greatly increase sales with a three letter multiple autoresponder. There are a number of places to get these autoresponders free (fastfacts.net, getresponse.com, smartbotpro.net) and others who sell up-graded service at low cost.
Make your 1st letter concisely present your offer. It should be designed to get attention and bring in those who tend to quickly do up their minds to buy.
Your second sales letter should arrive the next day. Do it longer and filled with details. Just simply about 70 percentage of consumers are peoples who need ALL the details before they wish purchase. List your features and connect them with the benefit your client wish get from those features.
Your third sales letter should be regular
to arrive several days later. Start with "Successful folk are busy. I cognize you probably saw my earlier messages, considered them, but haven’t yet had time to respond."
Then give them another summation on your offer. Bring in a fresh angle so it doesn’t seem like they are reading the same letter they saw a few days ago.
More than three sales letters tend to get ignored. If you want to send more, have your fourth and fifth letters arrive weeks or months later. Programming a new letter to arrive every month can catch a prospect once
they’re available to buy.
Offer Your Own Email Course
One of the most booming marketing techniques I’ve found is offering your own course via autoresponders. I introduced my Do Your Website Sell course (yes, before MYSS came out) and it is still acquiring gobs of sign-ups every day.
Here is how to create yours:
1. Pick a problem that lots of your customers struggle with. In my business the big stumpers are acquiring a site that sells, finding a way to handle email, calculation out search engines, and finding low-cost route to advertise effectively.
A course on any of these is bonded to bring lots of interested prospects and customers (and you can bet I’m plugging my ads here and there during the course).
Your course could be on how to complete a basement, how to avoid an IRS audit, how to give your kids straight teeth, or thing
else that customers often ask about.
2. If you don’t write or have time to pen your own articles, look for others who have written on the topic. It is absolutely legal to put their ideas in your own words (always proper to give them credit).
You can besides quote the article. It is better to ask in advance, if your course is for commercial purposes. Start your article, then say expert Jane Doe has several valuable information. Include a few paragraphs of what Jane wrote. Be careful not to use so more you give away her entire article and spoil her ability to sell the information.
Just simply about the author:
Need sales letters, web copy, a press release, or your own ezine article (with your name on it)? Let Kevin Nunley write it for you. See http://DrNunley.com/copywriting.aspfor details. Reach Kevin at kevin@drnunley.com
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