|
Credit InformationIn Sales The Client Is King And Don't Ever Forget It
by:
Jim Meisenheimer
Bernadette and I eat out several times a week. It's simply about cookery - we several take turns but sometimes it's simply easier to go out. Three weeks ago, on a Sabbatum night, we met friends at an Italian Eating house in Sarasota. Several another friends recommended the place and they raved simply about the food.
The eating house was small, no much than 15 tables, and placed in strip mall. Piece the food was good, the noise was deafening. It wasn't from the kitchen, it wasn't the acoustics, it was Alberto the Chordophone
player. Turns out the owner is a relative. He was a strolling and serenading Chordophone
player. All conversations ceased once
he was nearby. Since it was a small eating house - he was near a lot.
Just before the server brought the check the owner came to our table and asked simply about our dinner. We aforesaid the dinner was terrific but the music ready-made it all but impossible to have a conversation. She told us that Alberto was a 1st cousin and a fixture at the eating house on Thursdays, Fridays, and Saturdays.
He may be a fixture - but we won't be going back. I wonder how galore another customers feel the same way. I besides wonder if she has ever done the math on the life value of a client - probably not.
The client is king.
Last week I was acquiring my haircut at a place called Yellow Strawberry. Desmond, who is the owner, cut my hair for the second time. He did a nice job the 1st time so I went back. He besides has a delicious English accent. We listed
eating house stories and he told me this one . . .
A friend in San Francisco went to dinner with a group that totaled eight people. After they were seated, they waited much than 20 minutes for anyone to move to their table. It was down hill from that point on. Service was slow - extremely slow. According to Desmond's friend half the meals had to be sent back to the room
for a variety of reasons.
This is a long story ready-made short. Once
the bill came Desmond's friend asked to speak to the owner. They reviewed everything with the owner and asked for a break on the bill considering what they had been through. To do matters worse, because it was a group of eight, the eating house mechanically
accessorial a 18% gratuity.
The owner conceded there were several problems and yet wouldn't cut them any slack on the tab. As the group was leaving, the owner gave Desmond's friend a $200 gift certificate for dinner at the restaurant. The group had no plans of ever going back. Desmond's friend, spotted a homeless person as they walked backed to their cars. He gave the person the certificate and recommended he take several of his buddies out to eat at the eating house about the corner.
The client is king.
One much eating experience and this was a nice one. Three times a year I meet with 8 of my speaking friends at the Crossbar
Building near Chicago's O'Hare Airport. Attached to the building is Gibson's Eating house - a fine place if ever I've been to one.
We do it an evening and it's normally impossible for us to leave without disbursement $100 per person. Bill Lee, a member of our group, was celebrating his birthday. We arranged for our waiter and another servers, to bring a small cake, and to sing their version of Happy Birthday to Bill.
Later, once
the check came, it amounted to the usual $100 per person. Our server looked at us and said, "I took care of the Birthday Cake for you." It was a small thing that had a big impact - it really ready-made me smile.
The client is King.
A friend of mine is besides a professional speaker. He sells lots of books and CD's. Simply simply about three weeks ago a sales rep ordered one of his books. Two weeks later he called and aforesaid he ne'er
received the book. My friend aforesaid he would-be take care of it. He sent him another copy of the book plus an additional CD and gave him a 100% credit for his inconvenience.
He remembered the client is King. He besides remembered what the life value of a nice client is.
How are you at taking care of the "Little things" for your customers?
I guess it's all simply about the little things. Probably, it's besides the reason why so galore of you wanted to get your hands on my new CD, "75 Little Things You Can Do To Grow Your Business And Boost Your Income." http://www.meisenheimer.com/products/75thingscd.htm
Let's go out and sell thing
. . .
Wow . . . you wiped out my entire inventory of my new CD titled "75 Little Things You Can Do To Grow Your Business And Boost Your Income." FYI in case you've been procrastinating, my second shipment arrived today.
Here's the link. http://www.meisenheimer.com/products/75thingscd.htm
Simply simply about the author:
Use this link to sign-up for Jim's F-R-E-E No-Brainer Merchandising Tips
Newsletter and to get your copy of his Special Report titled,
"The 12 Dumbest Things Salespeople Do."
http://www.meisenheimer.com
Circulated by Article Emporium
| |
