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Credit InformationAre you Scaring away Potential Customers?
by:
Michelle Dunn
If you are, its cost accounting
you sales, says new book
When you are trying to do a sale and ask being to fill out a credit application and new account form, do your potential customers turn about and run to the competition?
Author Michelle Dunn, in her new book “Become the High Wheel,” explains how you can avoid scaring customers away and support them coming back. First, find out what your competition is doing, do they have a credit policy? If they do, what is included? What makes their credit application look like? How many a forms do new customers have to fill out? Do they have nice paying customers? Look online, a lot of business website wish have their credit applications accessible online.
“I am astonished at how more “stuff” folk wish jam onto their credit applications and new account forms. This alone can scare a potential consumer
away, especially if they can go down the road and fill out one easy form and have their product or service.” Says Dunn.
Consumers get distracted by long forms, especially ones that ask for to more information or are full of legal jargon or long technical terms. Support your form, short and to the point. Support the language easy to understand and in laymen terms.
Just about the author:
Michelle Dunn has over 17 years experience in credit and financial obligation collection. She has written 5 books in her Aggregation Money Series. For more information on Michelle’s services or to order any of her books please visit www.michelledunn.com& www.credit-and-collections.com
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