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Credit Repair InformationInternet Marketing: Has Traditional Web Site Optimisation (SEO) Outlived Its Usefulness
by:
Ron Scott, Fast Track SEOP
Once
it comes to net
marketing, traditional web site optimisation (SEO) still stands as the holy grail, but an increasing number of small and medium ninepenny business owners, facing the prospect of high SEO fees, are simply now beginning to turn to an alternative promotional know-how
that is generating consistent and quantitative
results at a fraction of the cost.
LOS ANGELES, CA (PRWEB) Sept
17, 2005 - The cost of SEO, at least once
it comes to extremely
competitive keyword phrases, is preventive
for all but those with deep pockets.
"Matt Hocken, of Interactive Marketing, Inc., estimates that one can expect to pay upwards of $50,000 - $100,000 a year to secure top ten Google placement for a extremely
competitive keyword phrase like 'life insurance' or 'debt consolidation' and that's manifestly out of the question for the small to medium ninepenny business," Ron Scott, Fast Track SEOP's senior communicator
reports.
Even the cost for placement victimisation less popular keyword phrases can be high.
"A Houston communicator
recently paid $5,000 to get her website optimized for a small number of obscure keyword phrases that Overture reports are cumulatively generating fewer than 200 inquiries a month. Not told that 50-75% of those searches are being habitually
conducted by webmasters, SEOs, and website owners checking the current status of their websites, she's now questioning if she'll ever recoup the expense," Scott says.
So what’s the alternative? Pop-ups? Pop unders? Banner ads? Email? Not hardly.
Unlike an organic search engine optimisation program that can take months and even as years to start showing results, net
press releases start generating interest the day they are published.
"A properly optimized and distributed press release wish typically generate 50,000 - 100,000 actual reads the 1st week it goes on line," says Scott.
According to Scott, unlike traditional press releases, 98% of all net
press releases are see by consumers and B2B prospects.
"Originally, press releases were the exclusive domain of the Fortune 500 and were directed to the mass media, but not any more. Small and medium ninepenny businesses have discovered that they can deliver their messages directly to a broad (national or international) or extremely
targeted (local or regional) audience on the net
and, thereby, eliminate the tedious process of media placement," he says.
Scott points out that the value of an net
press release promotional strategy doesn’t finish there.
"Press releases can likewise be optimized for organic search which enables those who find their freshly publicized
websites residing in Google purgatory, the possibleness
to secure top ten rankings in a week or less," Scott says.
To illustrate the value of the net
marketing strategy, Scott points to a release he prepared and distributed on behalf of a little better-known manufacturer in New Zealand.
"The 1st 30 calendar days, it generated 133,686 reads, drove over 25,000 visitors to their website, and generated 100s of inquiries from B2B prospects all over the world," he says. "Since that sampling taken at the beginning of June, the release has generated an additional 42,443 reads and a conterminous level of traffic and inquiries.
"It's the gift that keeps giving," he says.
Has traditional web site optimisation outlived its usefulness?
"For most of our clients it has," Scott says.
Just about the author:
To introduce business owners to the comparative value of an internet, press release promotional strategy, Fast Track SEOP offers free, online introductory webinars four days a week. The company, a full-service net
public relations firm, has developed an online training program that enables business owners to manage their press release promotional campaigns in-house. To discover much visit www.fasttrackrankingandplacement.com
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