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Credit Cards InformationDon't Get Hacked - Better Practices For Protective
Your Business
by:
Nick Temple
Don't Get Hacked
You've seen it in the news - 40 million credit cards exposed!
With all the news just about web sites being hacked and cyber
thieves stealing credit card amount and another personal data,
it's no wonder that several shoppers are still hesitant to provide
payment information online. You don't have to be.
Is it enough that users trust you?
Common marketing wisdom shows that one of the most valuable
assets any Computer network Seller has is trust. Folk go to extreme
measures to build this trust - online pictures, testimonials,
audio - several even as go as far as to open storefronts to give
people that "good feeling".
But all of this may just not be enough.
A recent Harris Interactive survey found that 75 percentage of
consumers polled worry that companies wish share personal data
with another corporations without permissions, piece 70 percentage
doubt the safety of online transactions and 69 percentage fear
that hackers wish steal their personal data submitted online.
You see, just because a user trusts you, doesn't necessarily
mean that the client trusts your website or
your payment processor.
Once you've established rapport with your client base,
the next step is to build trust in your website.
Whether you collect credit card information yourself, or have
a third party processor handle your transactions for you,
it's crucial that folk understand that you are serious
about protective
their privacy and information.
Here's a few things you can do to help out.
*) Install a Secure Server Certificate on your server to close
that "lock" on people's browsers. Even as if you don't collect
credit card information, folk feel better just about having
the information they send to you be secure. Also, consider
using a "top tier" Certificate provider, such as Verisign.
While another providers may have nearly equally secure solutions,
the reason you are purchasing the certificate is to instill trust
in your customers, which another providers do not necessarily
have in abundance.
*) Have a clear, clean privacy policy statement in addition
to the "legalese" required by the FTC. If you don't
sell addresses, tell folk so.
*) Secure your server. I cognize that this seems obvious, but most
people pay no attention to their webserver or the software system
they are running. Knowing what software system you have running,
and keeping up-to-date on patches wish help significantly.
*) Install an Intrusion Detection System (IDS) I estimate 73%
or more of all websites have no intrusion detection system
in place. What this means is that not only can most websites
be hacked easily, it is really likely that the website owner
has no clue if that they have been compromised.
*) Turn off unnecessary services and ports, and uninstall
unused software. The premise here is that the less "stuff"
on your machine, the less chance for exploit. For example,
MySQL listens on the Computer network for messages form another servers,
yet most small websites access the information system only from
the machine it is running on. It is really simple to do
MySQL "invisible" to the Computer network - devising it more much
secure if you don't need to access it from another systems.
There are many, galore more simple techniques like this you can
apply to your server to support hackers out.
In summary, consumers are quickly becoming Computer network savvy
and they take their privacy seriously. There is nothing,
and I mean nothing, that can hurt your credibleness more
than your customers and potential customers acquiring SPAM
to email addresses that they provided only to you - in
the better case, they wish think that you oversubscribed their address.
Responding that no, you didn't sell their address, but person
hacked your server and scarf
ALL their personal information
won't do them feel a whole lot better just about doing business
with you in the future.
For more information, visit http://www.DontGetHacked.info
Just just about the author:
The new website,
http://www.DontGetHacked.info
clearly explains the threat that Computer network Marketers face today, and shows you exactly what you can do to protect yourself from the threats.
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