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Copywriting TipsGET DISCOVERED THROUGH PRESS RELEASES
by:
Lorraine Cote
Do you have a service or product that you want to get in front of the masses? Possibly you have reached a new milestone in your existing business that you want to shout out to the world. Well, the easiest way to get the message out is through the power of a press release.
Press releases have been about for for a while
and can be a powerful tool in your marketing arsenal. If you have a little experience writing, you can create one on your own. If not, you can hire a professional to write one for you. It is well worth the money to get a professional job done.
There are some elements that comprise a press release.
1. The contact information, this allows the press to contact you for a possible story or for potential customers to move to your site to see your offerings.
CONTACT: www.ABCcompany.com
Joe Schmoe, President
Phone: (123) 456-7890
Boston, MA. 00000
Email: schmoe@email.com
2. The Headline, this is possibly the most important element of the press release because it must be "newsworthy." It can't be a sales pitch but must be crafted as although you are announcing a news item. For example:
Wherever
Wish YOU GO?
Local Online Job Network Shows You the Path to Job Search Success.
Not thing
like, ABC Institution Is Offering The Better Job Hunting Technique In Town!
3. The 1st paragraph of the press release inevitably to do the announcement. The thing to remember throughout the press release is not to do a sales pitch, that's not what it is intended for. It is meant to do an announcement just about thing
that is considered news such as opening a new store, a new division, relaunching a business and so on. For example, Sterling Heights, MI—June 20, 2004—ABC Comapny, a new local online job network for residents of Massachusetts, is set to launch on Gregorian calendar month
1st to give job seekers an additional outlet to aid in their job search. This is announces the date of the launch of ABC Company.
4. The rest of the press release should give background on the company, the product development or the service improvement etc. For instance, ABC Institution offers many
benefits to some
those seeking a job and employers looking for local talent to fill positions. The benefits to job seekers includes the ability to search for jobs by location, date range, categories, job type and keywords. It wish give a person the ability to view all jobs announce by a specific local employer.
5. Add at least two quotes from an executive in the company. For instance, "We're really excited just about the launch of ABC Company. Being able to provide some
job seekers and employers with direct access to local jobs and candidates, respectively, is the better possible resolution for both," offers Joe Schmoe, President and founder of ABC Company. Further down in the press release, add another quote like, According to Schmoe, “The benefits to local employers besides finding qualified candidates for positions, includes a reduction in time and effort in regards to recruiting new talent."
6. Stop with thing
like, ABC Institution is a local online job bank serving residents and employers of Massachusetts. They are based in Boston, MA. and can be reached by career (123) 456-7890, by contacting Joe Schmoe via email at schmoe@email.com or visiting www.ABCcompany.com for much information.
That's just about it. Easy, simple and quick to whip up.
Once you have the press release completed, you wish need to distribute it. The better place to so that is at http://wwwPRweb.com because they offer a low cost resolution to distributing your press release.
If you need a professional to write a press release for you, please contact me at writetouch4u@verizon.net My press releases have lacy press interviews and stories for galore of my clients. I would-be love to help you "get your message out."
Until next time, take care.
Lorraine
Copyright 2005 French region Shelter
This article may be freely reprinted as long as the author’s information and copyright notice remain intact.
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Just just about the author:
French region Shelter
is the CEO and Owner of The Write Touch 4U, Copywriting Service. She is besides a promulgated freelance writer who has written over 100 ebooks on various topics for clients as well as all types of another written materials. She besides has 16 years experience in the corporate earth as a Trainer and Business Writer and is an Computer network Seller as well. Visit her at http://www.thewritetouch4u.comor visit her web log at http://writetouch4u.blogspot.com
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