|
Copywriting TipsDistribute Your Self-Published Book - Part 2
by:
Judy Cullins
Judy Cullins ©2005 All Rights Reserved.
Where is your book now? With a distributor? In a book store? Or, did it already die an early death after a few months?
New self-published authors often believe they need a distributor to sell a lot of books. They want to use Ingram or Baker & Taylor because they think they need to get their book into the "brick and mortar" bookstores like Barnes and Noble.
Authors go through many a hoops and snags to accomplish this--what I call the "traditional business nightmare" of unskillfulness
and lack of keep for authors. Commonly the author only gets about 15% royalties. So many a hoops, several give up. So many a authors I speak with who have gone this way still have hundreds, even as thousands of unsold copies littering up storage space. Talk just about discouragement.
Part one is accessible at article-69@bookcoaching.com.
Whether you have a Print on Demand (POD) book, traditionally written
book, or an eBook (eDocument), you can become your own distributor these Online ways:
2. Distribute through your own ezine.
Write your own ezine if you want to attract more credibility, trust, and sales. Because your potential clients and customers expect a lot of free information, include useful content such as a feature article, editor's note, resources, and tips. You'll get to be well best-known as the "expert" in your field. In each ezine, add your sales messages for your products or service. Support your ezine regular-once every two weeks or once a month to start. Support it short--a real challenge to many a of us.
3. Distribute by submitting how-to free articles to top opt-in ezines.
Online readers love free information. They subscribe to ezines to which you can submit your well-written article. After learning acceptable article formats from a bookcoach, start subscribing and submitting them. Collect 5-10 altered
articles before you send. After you subscribe you can start submitting your articles to each ezine who has a thousand or more subscribers. These potential buyers wish see your article with your sales-powered name file on it every time you submit it, leading them to your Web site.
Be sure your product is up on a Web site. Many a Web publishers wish take your e or print book, sell it, and distribute it for you for a commission of 60% or so. This is great for folk who do not have their own site.
4. Distribute through your name file on every email you send.
Be sure to include at the bottom of each email or article submitted your name file. Include your name and title, your top benefit, a free offer, a link to wherever
your book is sold, your email and Web address, and your local phone number. Aim for seven lines or less. Everyone on the net accepts this subtle promotion form. If you do not include it, you are passing up an easy way to draw attention to your book.
5. Distribute through your own Web site.
Create your Web site with marketing pizzazz. Don't call the Web Master until you have your plan, the house page sales copy and different sales copy right. Several Web folk are nice with colorful graphics and whirling things, but these don't sell your book. Be sure your sales letter gives enough information for your potential consumer
to decide to buy. Ask a book or copywriting coach to manual you.
6. Distribute through being else's Web site.
Other ePublishers want your books--both print and eBooks. They want you to write a 100 word or less packaging (including benefits and testimonials). They wish sell, distribute, and keep track of your sales, causation
you a check every few weeks or so. Most give you royalties of 30-50% depending on whether it is a print or eBook. For more information on wherever
these sites are contact a bookcoach.
7. Get an ISBN number.
When you put an ISBN number on your book you are listed in "Books-in-Print." Libraries, bookstores, and Amazon.com require ISBN. You pay $225 for 10 or $800 for 100 today. Another path to take is to contact a publisher who works with authors who wish put in time to promote their books. I recommend www.yowbooks.com. Marshall is taking three of my titles to Amazon and more.
For the money and figure of activity this can be, you may do better by golf shot your money and time into different Online venues, because you don't need an ISBN number once
you sell from your own Web site.
8. Distribute through a sales letter straight from your email.
Every time I want to promote my books or teleclasses, I send a sales letter. You may already have your ezine subscribers in a list. Collect all kinds of lists of emails to include satisfied customers, teleclass participants, ePublishers, or fellow networkers.
Send sales letters that promote your books, your classes, or your service. Once I knowing this follow-up know-how
of staying in touch with my target audience, sales rose from $75 a month to $3000 a month in only eight months--much more the following years. Each month, count profits, not amount of books sold. Cyberspace marketing authors get to keep all the money!
After several years of research and submitting to traditional business and distribution venues, I got discouraged and definite
to become an author's advocate. Once
I turned to the Cyberspace four years ago, I found that with a little delegation, a little study with a knowledgeable coach, a little attention, and a little money, my top-selling 10 eBooks earn enough for me to do one-half of my financial gain
each month.
I encourage you to try this kind, gentle, and easy way to get your print or eBook into your audience's hand.
Just just about the author:
Judy Cullins, 20-year Book and Cyberspace Marketing Coach works with small business folk who want to do a difference in people's lives, build their believability and clients, and do a consistent life-long income. Author of 10 eBooks including Write your eBook or Different Short Book Fast, Ten Non-Techie Route to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell, she offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," diary Q & A at http://www.bookcoaching.com/opt-in.shtmland over 170 free articles.
===============
Email her at Judy@bookcoaching.com
Phone: 619/466-0622 -- Orders: 866/200-9743
Circulated by Article Emporium
| |
