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Copywriting Tips28 Reasons Why Publishers Wish Buy Your Book
by:
Catherine Franz
Editors wish buy a book for one or much of the following
reasons. By knowing what these reasons are, you can then
design a marketing plan with those features in mind.
1. The author's previous books have sold-out
well.
2. They love a book and think it wish sell.
3. They think a book wish sell.
4. They love it enough to publish, regardless of its
commercial potential.
5. It's a book that deserves to be publicised because of its
value to a cause or the country.
6. An editor is aflame enough just about it to overcome any
doubts the home may have just about the book.
7. A new editor has arrived from another home and its
building a list.
8. The publisher has the possibility to reflag a eminent
author from another house.
9. The book wish be the 1st in a series with strong
growth potential.
10. The idea for the book is brilliant.
11. The idea for the book is timely.
12. The writing is superb.
13. The title alone wish sell books.
14. An author's promotion plan guarantees a book's success.
15. The author is a media magnet who can guarantee enough
publicity to do a book successful.
16. The author has a national platform such as a column or
a radio or television show that wish guarantee continued
exposure for the book.
17. The publisher thinks that a book wish back list and
become an evergreen (like evergreen tree -- sells for long
long time).
18. The book has subsidiary rights potential including book
clubs, audio cassettes or foreign, electronic or flick
rights.
19. The book has adoption potential in schools or
universities.
20. The home has publicised similar books with success.
21. The book is on a subject that the home has or wants to
build a list in.
22. Overcome by auction fever, publishers persuade
themselves that, despite the profit-and-loss statement rated
to determine a book's value, they pay some it takes to
outbid their rivals.
23. The author wants to switch houses.
24. The editor discovers a book on a trip to a book fair
and thinks it wish sell, or is caught up in the excitement
surrounding a book, or wants to justify the trip.
25. The publisher is causation
the industry the message that
because of new management or despite changes in the house,
the houses a player.
26. The book being sold-out
may not be a big one, but futurity
books wish have bestseller potential.
27. The author has a personal connection with being in
the home with the power to buy the book.
28. Business the book wish enhance the house's prestige.
This is not a definitive list. John Saul, a novelist,
observed if publishers don't want to buy a book, they say
"It's been done to death." If they do want to buy that
book, they'll say, "Always works."
(c) copyright 2004, Catherine Franz. All rights reserved.
Just just about the author:
Catherine Franz, a Certified Professional Marketing &
Writing Coach, specializes in product development, Cyberspace
writing and marketing, nonfiction, training. Newsletters and
articles accessible at: http://www.abundancecenter.com
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