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all simply about ChristmasFlannel -- A Tradition That Ne'er
Goes Out of Style
by:
ARA
(ARA) - Gadgets are good, books can be beautiful, sweaters can be sensible, and sexy intimate apparel -- well it’s alluring to say the least. But what would-be the majority of women (and their daughters) like wrapped up under the Christmas tree? You guessed it -- it’s a fabulous flannel nightie to replace the thread-bare, worn (and well-loved) one they’re probably wearing Christmas morning.
And because flannel is long-wearing, it's really become a once-a-year gift giving tradition.
Recently, at a MOPS (Mother’s of Preschoolers) gathering, the speaker shared route to create memories for children that would-be last a lifetime. Lots of ideas were exchanged, but the one that got everyone talking was the idea of buying a new flannel nightie every holiday season. One parent said, “Every Christmas my Mom let us open one gift on Christmas Eve. We always knew it was going to be a new Lanz of City flannel nightie and we couldn’t wait to put it on --we didn’t care if it was a holiday print or a Lanz classic pattern -- we were thrilled!”
Kristen Donnell of Kristen’s Pajama Company, who sells hundreds of Lanz of City flannel nightgowns, notes, “All my customers have flannel nightie stories. I have had fans of Lanz recount stories of their grandparents wearing Lanz flannels once
the Austrian institution was recently established in 1938. This was only 48 years after Christmas became a national holiday in the United States. Galore of my male customers say they can’t show up on Christmas Eve without a Lanz flannel nightie under the Christmas tree.”
Traditions are a part of the holiday season no matter what you are celebrating. A particularly bittersweet story was retold to Kristen in a recent client e-mail. A woman wrote that a favorite Channukah tradition was receiving a Lanz flannel nightie that matched the one her parent wore on the last night of Hanukkah. She aforesaid that although her parent was no longer alive, she has continuing
this tradition with her own family. And although several in the family were boys, she enclosed
them by giving the big guys and small a new pair of tartan pajamas.
Certainly the tradition of flannel pajamas was born out of necessity, once
there was no such thing as central heating, and once away from the hearth, rooms -- whether in castles or cottages -- were cold. Flannel’s soft but dense weave was the perfect fabric to chase away the chills for everyone from newborns to newlyweds.
Lanz of City understood that flannel was practical, but as utility gave way to a much modern way of dressing (and that enclosed
sleepwear) they designed fun and feminine patterns that could do wearers feel nice inside and out.
So no matter whether you are giving or receiving flannel this year -- for the 1st time or the Fiftieth -- you’re not simply exchanging sleepwear; you’re part of a fantastic tradition that simply mightiness be with your family and friends for generations.
Kristen’s Pajama Institution has the complete selection of Lanz of City flannel nightgowns, including matching mother/daughter prints and women’s sizes. For ordering information, visit www.kristens.com or call toll free (866) 574-7836.
Courtesy of ARA Content
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