Latin Ringtones Mean Bread for Ringtone Providers
by:
Anthony Wayne
Until recently, once
you thought of ringtones, you commonly thought of hip-hop ringtones. This is not astonishing given the genre’s wide acceptance of ringtones and cell phones and such smash chart crashers as 50-Cent ringtones, Snoop Dogg ringtones, and Lil Kim ringtones.
But ringtone operators are now starting to see the value in Latin ringtones, especially in the urban Hispanic market—one often referred to as “hurban” by marketers. Patch the market for Latin ringtones is exploding in Mexico, Central America, and South America, major Latin acts have unsuccessful
to reach the desirable Sign Ringtone Charts…yet.
Latin ringtones may be the lone remaining undeveloped
pot of gold for ringtone sellers. “The Cetchup Song, by Las Cetchup was on our top ten list just about three years ago,” aforementioned Bob Bentz, director of marketing at Ringingphone.com. “Then, there’s the traditional cross-over ringtones like Ricky Martin’s Livin’ La Vida Loca and Los Del Rio’s Macarena that are consistent sellers. We have nice sellers with Juan Archangel
ringtones, Selena ringtones, and Brandy
Anthony ringtones, but, for the most part, our business is still in the main just about rap ringtones and hip-hop ringtones. But, we like the opportunities in the Hispanic market and continue to expand our offerings.”
Bentz has reason to be excited. It is a well-known fact that the market for ringtones has been driven by teens and young adults. According to the US Census Bureau, Hispanics wish be the largest immature minority group by next year and wish be twenty pct of the overall American immature population in 2015. Moreover, Hispanics, according to Forrester Research, tend to buy much multi-media capable phones and replace their handsets much frequently. Hispanics are as well larger spenders on cell phones with monthly bills $10 higher than the national average. Twelve pct of Hispanics use mobile data services like ringtones compare to only seven percent, according to the Forrester report.
So, the next time you hear a ringtone, it may have a Latin flavor to it.
About The Author
Anthony Wayne is the editor of the Cool Ringtones Diary (www.coolringtones.blogspot.com)
revolutionarywarhero1776@yahoo.com
This article was denote
on August 31, 2005
