GENERATE WEB SITE TRAFFIC AND SALES LEADS WITH POSTCARDS
by:
Bob Leduc
Postcards can driving a high volume of traffic to your web site and they can generate a large number of sales leads for you. They're extremely
effective, easy to use and cost really little.
A PERSONALIZED FORMAT WORKS Better
Avoid postcards that look like a magazine ad written
on a card. You'll get a bigger response if you support your message brief and format your card to look like a personal message. Your prospect can't resist reading a card formatted this way for some reasons.
1. It's delivered already opened and available to read. 2. The message is brief and easy to read. 3. It looks like a personal message.
Personal message postcards are as well effective for business to business promotions. "Gatekeepers" who screen the incoming mail in many a business and professional offices wish commonly pass them through to your prospect. And because the card is smaller than the different mail it's commonly put on top of the boss's mail pile. That all but guarantees your prospect wish see it.
I've used these postcards with success
for everything from developing consumer
leads to recruiting senior executives. They always produce a big response for a really low cost.
FOLLOW 3 GUIDELINES TO MAXIMIZE RESULTS
You'll get the maximum number of responses to your postcards by following three simple guidelines:
1. Alter the message on your postcard. Include a date and a acknowledgement
like you would-be in a letter. You can use "Dear Kim" once
you cognize your recipient's name or thing
like "Dear Homeowner" or "Hello Doctor" once
you don't.
2. Support your message brief. Don't clutter your card with too many a words or your prospect won't see it. The most effective card announces one major benefit and asks the recipient to take an action to get much details. For example:
"You can lose 13 pounds in the next 2 weeks without dieting. Call me now at 123-4567 or visit abc@domain.com and I'll prove it to you."
3. Always send postcards by 1st Class Mail. It price only 21 cents in the US. To qualify for this special 21 cent postage rate, your card must be at least 3 1/2 inches high by 5 inches long but not over 4 1/4 inches high by 6 inches long.
IMPORTANT: Use a real 21 cent postage stamp. A card sent with a real stamp generates much replies than the same card sent with postage applied any different way.
TIP: Get self-adhesive rolls of 100 stamps and use them with the automatic dispenser sold-out
for just about $15 in most office supply stores. It does the job of golf shot stamps on your postcards quick and easy.
EASY TO PRODUCE
You can have your postcards professionally written
by a print shop or print them yourself on your computer.
One cost-effective know-how
once
mistreatment your computer is to print 4 postcards on an 8 1/2" x 11" sheet of standard index stock paper. Then cut each sheet into quarters to produces four 4 1/4" x 5 1/2" postcards. 100 sheets wish produce 400 postcards for just about 1 cent each.
For small quantities print your postcards on an individual basis on the 4" x 6" blank index cards accessible from any office supply store.
Personal message postcards are simple and affordable to use. They attain all but 100 pct audience
and generate a high rate of response. Use them the next time you want to driving traffic to your web site or generate sales leads for a really low cost.
Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a instructions for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and some different publications to help small businesses grow and prosper. For much information... mailto:BobLeduc@aol.com?subject=Postcards Phone: (702) 658-1707 (After 10 AM Pacific time)
