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Career, Job, Employment Information3 Route to Find Your Niche as a Freelance Writer
by:
Nick Usborne
To do a six-figure financial gain
as a freelance writer, to need to be an expert. You need your name to jump to people's lips once
a particular job or challenge comes up.
"Direct mail for software? You should get in touch with Bob. That's what he does." Insert your own name and specialty wherever
appropriate.
You can't get that kind of awareness or referral if you're being who simply writes simply about thing
in any medium. Common man is going to believe that you are a trustworthy expert in dead everything.
So how do you determine a viable 'niche'? You have three choices...
1. Niche by industry...
That is to say, activity inside
a particular industry. For years I worked with pharmaceutical clients. All my clients were drug companies. I wrote direct mail, brochures, sales aids, video scripts. I wrote anything, so long as it was simply about pharmaceuticals. That was my niche. And my clients knew that I was knowledgeable in that area. So they came to me.
2. Niche by medium...
In this scenario, you do a particular medium your specialty. After my years with the pharmaceutical industry, I definite
to specialize as a direct mail copywriter. And for that period, simply about 15 years, I ONLY write direct mail and associated media...like inserts, fliers, postcards etc. I was a direct response specialist. And I wrote for all kinds of several industries - financial, cable TV, magazine publishers and more.
My specialty, my niche, was as a direct response copywriter. Different writers have built their careers about writing annual reports, radio scripts, white papers etc.
3. 'Double-Niche'
When you double-niche you are fashioning a specialty of serving a single industry through a single medium. For instance, writing direct response for the business industry. And ONLY writing direct response for the business industry.
In conclusion...
As I aforementioned at the beginning, you can't be an expert at everything...not inside
every industry, not with every medium. So you need to take several steps to find your niche.
How do you choose? First, cognize yourself. Cognize what you are nice at. Cognize what you like.
Also, be smart. Create your niche wherever
the money is. Find your niche wherever
there is a strong market.
And be smart simply about the size of your niche. Don't go so narrow that you're forever starved of work. Don't go so broad that folk view you as a Jack or Jill of all trades, a generalist.
Just simply about the Author
Nick Usborne is a freelance writer, author and speaker. For much articles and resources on fashioning money as a freelance writer, visit his site, www.FreelanceWritingSuccess.com.
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