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Car Insurance Information7 No Cost Tips to Market Your Business
by:
Kathleen Gage
7 No Cost and Low Cost Tips to Market Your Business
by Kathleen Gage
Marketing a business can be fun, exciting and creative. It can besides be really frustrating and big-ticket if one doesn’t cognize what outcome they are looking for or how to measure cost effective methods of marketing.
Over the years folk have move to cognize me for my unique ability to develop low cost and no cost strategies to market and promote a business, product or service. Strategies that have accomplished astounding returns.
Some of my successes have included:
- Before my last book was promulgated I pre-sold over $8,000 in books
- Over 250 folk registered for a recent seminar in less than 2 weeks and the cost to promote was under $25
- One institution used my strategies for a career exhibition and ready-made over $180,000 in consulting fees
- One speaker oversubscribed over $23,000 in product sales back of the room at a two hour seminar with strategies defined in my program
I don’t share this to impress anyone, rather to impress upon you once
exploitation the right strategies for your market, you can realize several astounding results.
People have besides move to cognize me as person who is a martinet once
it comes to putt systems in place. My marketing successes are a direct result of the systems I have implemented.
With a bit of forethought, planning and desire, you can with success
market your business in a really effective manner. Below are seven proved strategies sure to increase visibility, leads and sales.
1. Business Cards
Business cards are often one of the most underutilized tools in one’s marketing.
Use the front and back of your business card to gain full benefit. Depending on your market you can put several really valuable information on the back such as a sports schedule, emergency numbers, or special dates folk want to remember.
Keep several in your wallet, your automobile, on your desk, and several at home. Be sure to carry them with you where
you go and be willing to hand them out as chance presents itself.
Creatively distribute your card. Once
you eat out you can leave one with the tip.
If you borrow a library book, use one as a book mark. Hand them to clerks in stores who may cognize another folk who could use your product or service.
When person gives you their business card be sure to enter their information in your database. Send them a short note or email inside
48 hours of meeting them to support your name fresh in their mind.
2. Send a image
A great way to support your name fresh in a customer’s mind is to send them a image of once
they purchased a product or service from you.
Put a image of a buyer’s car purchase in a beautiful calendar. Likely, the proud owner of the vehicle wish display the calendar for the next 365 days.
For specialty gift shops, once
a client does a substantial purchase, have a image taken with the shop owner. Frame the image and send it to the customer.
Chances are really nice the image wish be displayed with pride
for friends and family to see.
A tooth doctor who specializes in smile makeovers can easily arrange to have a professional makeup creative person and lensman capture the patient’s beautiful new smile. No doubt the patient wish be more than happy to show others their new look.
3. Associations
Associations particular to your market are a great resource for marketing. There are associations specific to virtually any industry, job type or business. A quick web search wish likely show you how more is available.
A major chance inside
galore organizations is the chance to network. Additionally, to do presentations. On
with presentations move publications.
Often, once
you do a presentation, you wish get a mention in the association newsletter, their Ezine and/or on their website.
In galore cases, once
an organization has a news-sheet or Ezine, they welcome the presenter writing a press announcement for them. It saves them time and often assures you have a better chance of the information devising it into the publication.
They may besides welcome you writing an article for their publication or website.
This lends itself to pre-presentation visibility. Additionally, you wish position yourself as an expert and increase credibility.
Most organizations have the following opportunities that can help you to gain visibility and do several really effective marketing:
-Newsletters
-Internet listings
-Links to you website
-Discounted advertising rates
-Networking opportunities
-Business referral services
-Special recognition events
-Education seminars
-Business and membership directories
In galore cases you wish need to be a member of the association to take advantage of the multiple marketing opportunities. In another cases membership is not necessary.
4. Committee Involvement
Committee involvement is a great way to give back to the association or community piece building visibility for you and your business. In several cases, you may even as want to get involved in a committee where
you have little experience or knowledge. This wish give you an chance to stretch yourself and meet and network with individuals you may not have otherwise had the chance to meet.
5. Contests and drawings
Contests are a favorite for galore businesses such as restaurants or those that have high foot traffic. Contests are a great way to build your information quickly.
You are generating really hot leads once
you have a contest with folk who have already frequented your place of business. The key although is to do back -end marketing. Far too galore businesses hold contests, get lots of names and do nothing with them. In this case, it is a complete waste of time to hold a contest.
You can advertise a contest to gain new foot traffic in your place of business.
Trade show booths are a great place to hold a contest. Pre-show marketing helps to generate traffic at your booth. Invite folk to finish by booth # _____ (whatever your booth is) to enter to win. Creative contests can besides generate free publicity.
6. Cross-promoting
Join with another companies who have products or services that compliment yours and promote each other. Let’s say you have a massage business. You could partner with a candle institution to sell their candles to your massage clients. They can give out coupons for your massage business. Or the candle institution can partner with a gift basket company. Cross-promoting is only limited by your imagination.
This can well cut down the cost of business promotion and allow each business to use promotion techniques that mightiness be too big-ticket to implement alone.
7. Bonuses
Secure special offers from various businesses who want to share a similar market as you. Once
a client buys a minimum figure they obtain a bonus packet with the various offers from the another vendors. This is a win/win all the way around. The another vendors gain visibility, you have thing
extra to offer you customers and the customers get astounding value for their purchase.
Be aware of who you cross-promote and joint venture with. You want person who wish be equally committed to a campaign.
Just about the author:
Just about the author
Kathleen Gage is a business adviser specializing in marketing and promotions for small and house based businesses. She is a keynote speaker and the author of -101 Route to Get Your Foot in the Door - and - 101 No Cost and Low Cost Tips to Market and Promote a Product, Service or Business. To access her FREE report, Discover How One Salt Lake City Adviser ready-made Over $100,000 from One Idea, visit www.streetsmartsmarketing.com
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