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eLibrary - Articles Directory

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Article category: Business Plan

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Business Plan Information

Describing Intellectual Property in Your Business Plan


by: Dave Lavinsky
Most companies that are worthy of raising venture capital have proprietary Intellectual Property (IP). In fact, the quality of the IP and the management team are often the two most important aspects of a venture capitalist’s investment decision. The challenge that many a ventures face, however, is that most investors wish not sign non-disclosure agreements (NDAs), and NDAs are critical to maintaining the proprietary nature of the IP. This article details the appropriate strategy for addressing proprietary IP in your business plan in order to attract capitalist attention patch retentive the confidentiality of your inventions.

Focus on the Benefits of and Applications of the IP: The business plan should not discuss the confidential aspects of the IP. Rather, the plan should discuss the benefits of the IP. Remember that even as the most amazing of technologies wish not excite investors unless it has tangible benefits to customers.

The business plan 1st necessarily to discuss the products and services into which the IP wish be integrated. It then must detail the benefits that these products and services have to customers and differentiate them from competitive products. Once applicable, it is helpful to include non-confidential drawings and backup materials of the products and services in the Appendix.

Focus on Consumer Necessarily and the Relevant Market Size: The business plan must as well discuss how the benefits of the IP fulfill a large consumer need. To accomplish this, the plan necessarily to detail consumer wants and necessarily and prove that the company’s offerings specifically meet these needs.

Secondly, the plan necessarily to discuss the marketplace in which the IP is offered and the size of this marketplace. Critical to this analysis is deciding the relevant market size. The relevant market size equals a company’s sales if it were to capture 100% of its specific niche of the market. For example, a medical device’s market size would-be not be the trillion dollar aid market, but rather the sales of all competitory medical devices.

Focus on Competition and Competitive Differentiation: Your business plan must as well prove that your IP is better than competitive inventions. In characteristic competitors, note that listing no or few competitors has a negative connotation. It implies that there may not be a large enough consumer need to keep the company’s products and/or services. On the different hand, should there be too many a competitors, then the market may be too saturated to keep the gain of a new entrant. The answer -- any institution that as well serves the consumer necessarily that you serve should be considered a competitor.

The business plan should detail some the positive and negative aspects of competitors’ IP and products/services and validate that your offerings are either superior in general, or are superior in serving a specific consumer niche.

Prove that you can Execute on the Opportunity: As significantly as proving the quality of the IP and that a brobdingnagian market exists for its applications, the business plan most prove that the institution can with success execute on the opportunity.

The plan should detail the company’s past accomplishments, including descriptions and dates once prior funding rounds were received, products and services were launched, revenue milestones were reached, key partnerships were executed, etc.

When a institution is a complete start-up, and no milestones have been accomplished, the plan should focus on past accomplishments of the management team as an indicator of the company’s ability to execute successfully.

Results: Deed Investors to Sign the NDA: If you are able to persuade the prospective capitalist that the IP is integrated into a product/service which yields real consumer benefits in a large market, then the capitalist wish take the quality of the invention for granted once reviewing the plan. Later, during the due diligence process, the capitalist wish review the actual technology. At this point, a discussion regarding language an NDA would-be be appropriate.

Just about the author:
GT Business Plans has developed over 200 business plans for clients that have conjointly raised over $750 million in financing, launched many new product and service lines and gained competitive advantage and market share. GT Business Plans is the sister site of GT Venture Capital


Circulated by Article Emporium

 


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Articles category: Business Plan

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Business Plan

1 Top Positions In The Multi Billion Dollar Text Messaging SMS Industry SMSisFREE Com Is About To Launch Its New Free To Send SMS Website .htm
2 What Is An Investor Ready Business Plan .htm
3 Why You Why Now A Critical Component Of A Winning Business Plan.htm
4 10 Businesses Will Your Business Be The One Winner Or Part Of The Nine Losers .htm
5 3 Essential Tools For Starting And Maintaining A Small Business.htm
6 5 Home Biz Mistakes Every Entrepreneur Should Make .htm
7 9 Things You Must Do To Maximize Your Chances Of Obtaining A Small Business Loan.htm
8 Alternative Venture Finance Federal Grants And Loans.htm
9 Alternative Venture Finance Shell Corporations.htm
10 An Exporter Who Me .htm
11 Analyzing Customers In Your Business Plan.htm
12 Angel Investors 7 Online Business Plan Scams And 1 Real Deal.htm
13 Angel Investors Who They Are When Are They Appropriate.htm
14 Are You Satisfied With Your Business Just As It Is .htm
15 Becoming Wise Wild Free Writing A Successful Business Plan Part 3 The Feasibility.htm
16 Before The Business Plan.htm
17 Business Plan.htm
18 Business Planning For College Students And First Time Entrepreneurs.htm
19 Business Plans What Consultants Don T Tell You .htm
20 Business Plans.htm
21 Checklist For Starting A Business.htm
22 Describing Intellectual Property In Your Business Plan.htm
23 Developing Realistic Financial Assumptions In Your Business Plan.htm
24 Developing A Business Plan Developing A Succesful Business .htm
25 Do You Love Food Then Maybe Opening A Restaurant Is Not Such A Crazy Idea.htm
26 Do You Need Credit Card Processing Services .htm
27 Documenting Partnerships In Your Business Plan.htm
28 Documenting The Exit Strategy In Your Business Plan.htm
29 E Books In Your Life.htm
30 Effectively Completing The Operations Plan Section Of Your Business Plan.htm
31 Finance Your Small Business So Much Money So Little Time.htm
32 Finding A Venture Capital Firm.htm
33 First Steps To Starting Your Own Small Business .htm
34 Five Crucial Components Of A Business Plan.htm
35 Franchise Opportunities Are Not Always As Good As They Sound.htm
36 HOW TO STAY FOCUSSED AND BUILD YOUR BUSINESS.htm
37 How To Write A Quick Relatively Painless Business Plan.htm
38 How To Size An Emerging Market In Your Business Plan.htm
39 How To Use Graphs And Charts In Your Business Plan.htm
40 Identifying The Right Venture Capital Firm Partner.htm
41 In Business Planning Competition Is Good.htm
42 Incorporating Investor Feedback Into Your Business Plan.htm
43 Inventor Help Go Hire A Great Patent Lawyer.htm
44 Is It Necessary To Have A Business Plan .htm
45 Is Your Home Business Prepared For A Disaster .htm
46 Issuing Warrants To Investors.htm
47 Keys To A Good Business Plan .htm
48 Make Money On A Home Based Business.htm
49 Making A Living Online.htm
50 Need An Idea For A New Business Hair Beauty Salons Are Booming Nationwide Why Because The Baby Boomers Are Demanding These Personal Care Services .htm
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53 Pre Money Vs Post Money Valuation.htm
54 Preparing To Get Started In Your Business.htm
55 Raising Capital For Your Business How Long Does It Take .htm
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57 Restaurant Business Plan Software Considerations.htm
58 Startup Advice Advice From Experts To Start Your Own Business.htm
59 Take Guaranteed Ticket To Success Today .htm
60 The Crucial Function Of Computer File Shredders .htm
61 The Ideal Length Of Your Business Plan.htm
62 The Important Function Of Shredders .htm
63 The Key To A Successful Business.htm
64 The Management Team Section Of The Business Plan Don T Just Include Resumes.htm
65 The Marketing Plan And The Four P S.htm
66 The Number One Reason For Business Failure .htm
67 The Term Sheet S Role In Raising Venture Capital.htm
68 The Use Of Common Stock In Venture Capital Transactions.htm
69 The Importance Of Planning.htm
70 The Secret To Network Marketing Online.htm
71 Top Ten Reasons To Create A One Page Business Plan.htm
72 Two Types Of Business Plan Executive Summaries.htm
73 Venture Capital Negotiating Issues.htm
74 What Is The Best Work From Home Business And Why .htm
75 When Do I Need To Hire A Business Plan Consultant.htm
76 Why Doesn T Your Business Plan Consistently Secure Your Desired Results .htm
77 Why Should You Have A Business Plan .htm
78 Why Start Your Own Work At Home Business Opportunity Here S Why .htm
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