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Broadband Net
InformationWhat Do They Search For?
by:
June Campbell
Do you cognize what and how folk search once
online? If you're operative
an online business, this is important information. Understanding search habits and online behaviors helps you strategize your marketing campaigns.
Pew Net
Project has discharged a new study (summer 2002) describing what folk do online. (http://www.pewinternet.org/)
The researchers found that searching for information is big -- second only to victimisation email. Fully eighty per centum of Americans who are on the Net
have used a search engine to find information. Twenty-five per centum (that's thirty-three million) use a search engine on a daily basis.
Men are much likely than women to use a search engine on a given day. 33% of men and 25% of women rumored
victimisation a search engine on a mere day.
College grads are much likely to use a search engine than high school grads. 39% of Net
users with three or much years under their belts use a search engine on a given day, spell only 14% of those online for less than six months use the searches on a given day.
Google is the most used search engine in terms of minutes searched. It's presently
at 25.9 minutes and gaining. However, MSN has the most number of users. It recorded 43 million unique users in May of 2002, compared to Google's 36 million. Yahoo had 38 million unique visitors during that month.
Information searches fell into four main categories: information just about people, health, government and religion.
People searches leaned towards the personal (66.6%), much than the professional (33.3%). College grads were much likely to do folk searches than high school grads, and younger folk (18-29) were much likely to do folk searches than older folk (50-64).
Seventy-three million Americans looked for health information... up from 52 million in fall of 2000. Women are much likely than men to look for heath information, but are likely to be turned off by sites that are commercialism something, or by sites that do not provide the date and source of their information. 81% started their search at a search engine or at a web portal like Yahoo, AOL or MSN. The others started at a health information site.
45% started at the top of the search list and worked their way down. The rest clicked through according to recognized names or relevant content descriptions.
82% rumored
satisfaction with the health information they found.
One in three say they cognize causal agency who has been helped by Net
health information. Two out of 100 cognize causal agency who has been harmed.
Most searched for health information pertains to specific diseases, weight control, and prescription drug information. Inquiries are increasing for mental health information and for sensitive medical topics.
Sixty-eight million Americans rumored
victimisation government agency web sites -- a dramatic increase from 40 million in the March of 2000. 40% started their search at a major search engine or web site such as AOL or MSN. Most scanned the search link for names that seemed to fit. Only 21% visited sites according to rank.
28 million Americans (up from 19 million in late 2000) use the search engines to find religious or spiritual information or contacts. Only 4% started their search at religious portals.
Other statistics of interest to marketers:
95% of Internet-using Americans go online to use email.
80% do searches
80% look for hobby-related information
37% play games online
75% go online to research a product or service before production
a purchase
63% look for information just about movies, books and entertainment
44% look for business enterprise information
20% participate in auctions
9% visit qualitative analysis
web sites
5% go online to gamble
Only 21% of Americans (twenty-four million people) have broadband Net
access in their homes. However, this number is four times greater than in 2000. The broadband users are much likely to be wealthy, educated males. Not surprisingly, persons with high speed access do fuller use of the Internet's resources than those with dial up connections.
There you have it. Lots of amount to help you develop your marketing plans or to incorporate in your business plan.
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Just just about the Author
June Campbell's writing has appeared in an array of print and electronic publications. Visit her web site for how-to guides for writing business proposals, business plans, joint venture contracts and more.
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