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Broadband Computer network InformationHow To Get Great Buys On Banner Ads And Do Them Produce Re
by:
Kevin Nunley
Banner ads are down but not out. The billboard-like
Internet ads that appear on web sites everyplace don't pull
the response they once did. Yet, today's more lower ad
prices are giving galore businesses an low-cost and
effective way to spread the word online.
Back in 1994 once
the Web was new, as galore as 40
percent of folk who saw a banner ad clicked on it. As
time passed and banners became commonplace, response
rates born
to 1 to 2 percent. Those figures are
comparable to what another media--radio, TV, newspapers,
and direct mail--can deliver.
Banner ad rates have born
from $20 to reach 1,000
people a year ago to simply five or six dollars today. Even
though the voguish luster of the Web has passed, there are
still millions of interested prospects to be found online. This
could be the better time ever for small and medium-sized
businesses to stock up on banner ads.
The Computer network ad industry isn't taking response rates lying
down. Recently the Computer network Advertising Bureau approved
standards for new, larger banners. The new "wide
skyscraper" size has already appeared on top sites and is
three times larger than what we are used to. Advertisers
hope the larger size wish get reader attention, converting
more sales.
Experts warn not to get caught up in the flash of new
banner technology. The quality of your offer and the clarity
of your message are still the main factors in acquiring results.
Here are five route to do sure you banner gets attention
and pulls response:
* Your banner should ask the reader to take action.
Something as simple as putt "Click Now!" on your
banner can increase response.
* Use words that attract interest and create emotion. Free
and Special Offer are favorites. I like to start each line with
an action word. Buy, Save, Profit, and Rush activity well.
* Push the main benefit your product or service provides.
Most advertisers forget this point and promote their
product's features. Show readers how a feature leads to
something that benefits their situation. The chrome fender
on the Gizmo 2000 saves time and reduces costs.
Animated banners pull better response than static ads. Sites
and banner networks normally have guidelines that help keep
your animated banners from becoming a turnoff. Support your
ad size under 12k. Thing
larger takes forever to load for
anyone exploitation a slow dial-up line as about 80 percentage of
North Americans do.
If you use photos in your banner, support them low resolution
so they load quickly. In galore cases you can reduce the
standard 256 web-safe colors to simply 16 for an even as "lighter"
banner.
Animated banners step readers through two or three
successive panels. Put your most important message on the
first panel so those with slow connections don't miss out if
the second panel doesn't pop up before they click away. I
like to put the main offer on the 1st panel with a few
delicious details on the second.
If you banner is light and loads fast, feel free to have the
most important part of your message on the third panel.
For example: (1) Tired? (2) Feel better fast (3) Get
Energizomine...Click here!
Before you commit big money to your banner ad campaign,
test your ad or ads with a 30 day trial run. Most banner
networks provide reliable statistics on how galore people
have seen your ad (impressions) and how galore clicked on it
to go to your site (click-throughs). You can besides check the
server logs your web host provides to see wherever
hits are
coming from.
Pay close attention to the web page visitors are taken to
after they click on your banner. One of the biggest
complaints is users can't find information simply about the offer
they saw on the banner. Tailor a special page to correspond
with your banner. Do sure you give plenty of
information, route for prospects to contact you, how to buy,
and what your product or service costs. Too galore sites are
leaving these points out of their sales page, devising this one
of the chief causes of insulating material banner response.
Banner ads are the Internet's main advertising vehicle. Over
the next few years, as more and more folk get fast
broadband Computer network connections, we wish see "rich media"
banners that look more like television.
Low ad prices and less competition does this a great time
to promote your offer or name online. By following these
simple tips you can do banners a reliable part of your
marketing arsenal.
Just simply about the Author
Kevin Nunley provides marketing proposal
and copywriting.
See his 10,000 marketing ideas and popular promotion
packages at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 801-328-9006.
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