
|
 | Article category: Broadband Internet
|  | |
Broadband Net
InformationHow To Get Great Buys On Banner Ads And Do Them Produce Re
by:
Kevin Nunley
Banner ads are down but not out. The billboard-like Internet ads that appear on web sites everyplace don't pull the response they once did. Yet, today's more lower ad prices are giving many an businesses an inexpensive and effective way to spread the word online.
Back in 1994 once
the Web was new, as many an as 40 percent of folk who saw a banner ad clicked on it. As time passed and banners became commonplace, response rates born
to 1 to 2 percent. Those figures are comparable to what else media--radio, TV, newspapers, and direct mail--can deliver.
Banner ad rates have born
from $20 to reach 1,000 people a year ago to simply five or six dollars today. Even though the stylish
luster of the Web has passed, there are still millions of interested prospects to be found online. This could be the better time ever for small and medium-sized businesses to stock up on banner ads.
The Net
ad industry isn't taking response rates lying down. Recently the Net
Advertising Bureau approved standards for new, larger banners. The new "wide skyscraper" size has already appeared on top sites and is three times larger than what we are used to. Advertisers hope the larger size wish get reader attention, converting more sales.
Experts warn not to get caught up in the flash of new banner technology. The quality of your offer and the clarity of your message are still the main factors in effort results. Here are five route to do sure you banner gets attention and pulls response:
* Your banner should ask the reader to take action. Something as simple as golf stroke "Click Now!" on your banner can increase response.
* Use words that attract interest and create emotion. Free and Special Offer are favorites. I like to start each line with an action word. Buy, Save, Profit, and Rush activity well.
* Push the main benefit your product or service provides. Most advertisers forget this point and promote their product's features. Show readers how a feature leads to something that benefits their situation. The chrome fender on the Gizmo 2000 saves time and reduces costs.
Animated banners pull better response than static ads. Sites and banner networks ordinarily have guidelines that help keep your animated banners from becoming a turnoff. Support your ad size under 12k. Thing
larger takes forever to load for anyone victimisation a slow dial-up line as simply about 80 per centum of North Americans do.
If you use photos in your banner, support them low resolution so they load quickly. In many an cases you can reduce the standard 256 web-safe colors to simply 16 for an even as "lighter" banner.
Animated banners step readers through two or three successive panels. Put your most important message on the first panel so those with slow connections don't miss out if the second panel doesn't pop up before they click away. I like to put the main offer on the 1st panel with a few delicious details on the second.
If you banner is light and loads fast, feel free to have the most important part of your message on the third panel. For example: (1) Tired? (2) Feel better fast (3) Get Energizomine...Click here!
Before you commit big money to your banner ad campaign, test your ad or ads with a 30 day trial run. Most banner networks provide reliable statistics on how many an people have seen your ad (impressions) and how many an clicked on it to go to your site (click-throughs). You can likewise check the server logs your web host provides to see wherever
hits are coming from.
Pay close attention to the web page visitors are taken to after they click on your banner. One of the biggest complaints is users can't find information simply about the offer they saw on the banner. Tailor a special page to correspond with your banner. Do sure you give plenty of information, route for prospects to contact you, how to buy, and what your product or service costs. Too many an sites are leaving these points out of their sales page, production
this one of the chief causes of insulation
banner response.
Banner ads are the Internet's main advertising vehicle. Over the next few years, as more and more folk get fast broadband Net
connections, we wish see "rich media" banners that look more like television.
Low ad prices and less competition does this a great time to promote your offer or name online. By following these simple tips you can do banners a reliable part of your marketing arsenal.
Just simply about the Author
Kevin Nunley provides marketing proposal
and copywriting. See his 10,000 marketing ideas and popular promotion packages at http://DrNunley.com Reach Kevin at kevin@drnunley.com or 801-328-9006.
| |  | |  |
 | Related Ebooks: |  | |
| |  | Lawn Care Category: Garden, Home Price: $7.00
|  | Lemon Law Category: Auto Price: $4.95
|  | Great Sandwiches Category: Cooking, Food Price: $5.95
|  | Your Perfect Lawn Author: Pauline Hodgkinson Category: Garden Price: $15.95
|  | Easy Flash Banner Category: E-Marketing, Internet, Programming Price: $3.00
|  | Law of Attraction Category: Mind, Relationships, Women Price: $12.95
|  | Great Gifts In A Jar Category: Cooking Price: $3.95
|  | Eat Right To Feel Great Category: Food, Health Price: $14.95
|  | The Great Ezine Experiment Author: Ryan Deiss Category: Internet Price: $7.95
|  | Scrapbooking Life's Great Moments Author: Ryan Sawyer, Jan Sawyer Category: Crafts, Family Price: $17.00
|  | Great Fortunes, and How They Were Made Author: James D. McCabe Category: Self Help Price: $4.95
|  | The Great Big Book of Internet Marketing Author: Liz Tomey Category: E-Marketing Price: $15.95
|  | 20 Great Ideas for Pro-Basing your figures Author: Andy Gray Category: Arts Price: $3.00
|  | Fast Ways To Get Great Links To Your Website Author: Louis Allport Category: E-Business, Internet Price: $22.00
|  | 101 Tips For Growing And Enjoying Your Own Great Roses! Author: Category: Garden Price: $7.00
| | Great Expectations Author: Charles Dickens Category: Classic Price: $3.00
|
| |  | |  |
|