|
Branding Informationthe 4C's of Branding
by:
Michelle Casto
The 4 C’s of Personal Branding
By Michelle L. Casto, M.Ed.
Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you activity with, and can handle economic changes and challenges with greater ease. In addition, a strong brand demonstrates the four C’s of branding: Clarity, Competence, Communication, and Constancy.
Does your brand pass the ‘Four C Test?’
C1: Clarity
Strong brands are clean just about who they are and what they do. They have named and claimed their domain, often in the form of a mission statement that is shared with employees, customers, and the community. For Microsoft Corporation, Bill Gates unreal a computer on every table
in the world.
My mission statement is clean and concise.
1____(no) 5_____ (maybe) 10_____ (yes)
C2: Competence
Strong brands have suitable skills, qualifications, and experience related to their field. They prove their worth by under promising and over-delivering. These are the folk and companies you call once
you need the job done right the 1st time. Fed Ex is best-known for deed your package there “no matter what.”
I have full confidence in my ability and products/or services.
1____(no) 5_____ (maybe) 10_____ (yes)
C3: Communication
Strong brands have a variety of route to get their message delivered to their intended audience. Nowadays, companies have to use traditional and non-traditional route of act with their customers. With my own employment business, I give in-person seminars, write books, workbooks, articles, an ezine, advertise in magazines, radio/television stations, maintain two websites, and use different cyberspace services and sites to communicate topically
and globally.
My communication system if far-reaching and varied.
1____(no) 5_____ (maybe) 10_____ (yes)
C4: Constancy
Strong brands are extremely
visible to their target audience. They are perpetually
there for their customers, prospects, and networking contacts. The Oprah empire is a great example. She is everywhere! From her weekly tv show, to O magazine, many
media appearances, and volunteer activities--- Oprah is perpetually
in the public eye.
My visibility is high and consistent.
1____(no ) 5_____ (maybe) 10_____ (yes)
In an issue of Fast Institution magazine, it said, “We are CEO’s of our own company, Me, Inc. To be in business today, your most important job is to build a market for the brand called You. The nice news is that everyone has a change to stand out. Everyone has a chance to be a brand worthy of remark.” Once
building and disapproval your business, you need to support the four C’s in mind, because no brand can become the better brand without passing the ‘Four C Test.’
How makes your brand rate?
0-15: You need to activity on your disapproval strategy
15-30: You have ready-made several headway with your brand strategy
30-40: You have a solid name brand strategy
Just just about the author:
Michelle L. Casto is a whole life coach, speaker, and author of Get Smart! Just just about Modern Romantic Relationships, Get Smart! Just just about Modern Career Development, and Get Smart! Just just about Modern Stress Management. Her employment practice is Brightlight Coaching, she helps folk move up with bright ideas for their life and empowers them to freely shine their bright light to the world.
Coaching is an empowering and enlightening experience. Michelle can activity with you to build and brand your business. Contact her for a free 30 minute employment session: (361) 949-0337
or visit
www.getsmartseries.comand www.brightlightcoach.com
| |
