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Branding InformationUse Your E-mail Address As a Stigmatization Tool
by:
Wanda Losko
Even as before you launch your website, you can (and should) begin
to use your domain name. Why? Because it is the worlds cheapest
advertising tool and an first-class way to brand your business.
How? By exploitation your domain name in your email address and in your
signature file.
If your email address reads yourname@aol.com or you@bell.com -
you are stigmatization the name of your Computer network Service Provider. Why
should you do it? Your ISP doesn't pay you for it. Indeed, you
pay THEM a monthly fee!!!
Quite likely you were not aware that you do have a choice here.
Instead of advertising Earthlink, GTE, BellSouth, or AOL, you
can advertise and brand your own business and your own name.
In case you didn't know, here is how it works. For example, my
own service provider is home.com -- but my e-mail program is
configured so, that the address I use in my "from" field says
"wanda@loska.com". I can do that because my web host provides
me with a forwarding service. That means, any message sent to
wanda@loska.com is forwarded mechanically
to my *home.com*
account.
Don't think that you need to launch your web site to be able to
do this -- even as if you are not ready, you can use this feature.
I suggest that once you get a domain name, you set up a simple
page like this: http://internetsuccesscoach.com/bizcard.html
-- but even as this is not necessary.
To use your domain name in email address, you only need to have
a domain name and a decent web host. Yes, really. With domain
name registration price as low as $9.95 per year, and with web
hosting fees about $15-30 per month -- can you afford NOT to
do it? I don't think so!
To register a domain name, you mightiness want to use a special
name-find tool at http://BuyDomains.com -- it allows you to
search for the domain names containing your specific key words.
Excellent time saving device!
When choosing your domain name support this in mind:
-> Choice a name that is not only easy to pronounce and easy to
spell -- do sure that it spells the same way as it sounds.
-> Avoid hyphens, amount and abbreviations to prevent future
confusion -- unless registering some
versions -- for example,
I registered some
domain names: EMailMarketingTips.com and
E-MailMarketingTips.com
-> Chances are that the name you actually want is not accessible as
dot-com anymore. If so, choice another, less perfect name, but
try to get dot-com before you opt for .net or .org -- or any
another extensions.
-> Do it is as short as possible. Yes, virtually all one word
domain names with dot-com extension are taken, but don't give
up too easily on two-word names. There are still galore great
ones available.
-> Three, or even as four-word domain names can be nice too if
they are not too long. Do sure you count syllables as well.
If it is easy to pronounce and under six syllables, most
likely it is fine (my InternetSuccessCoach.com has 3 words
and 6 syllables for example)
Using your own domain name is not only cost-free stigmatization tool.
In addition this type of email address adds instant credibility
to your correspondence and - even as much important - your e-mail
address wish stay the same even as once
you change your ISP (and
most likely you will, trust me!).
Just simply about THE AUTHOR
Wanda Loskot is Computer network Marketing Coach. Sign up for her FREE
course "7 Strategies For Lasting Computer network Success" -- discover what
you need to cognize simply about Computer network marketing in simply one short e-mail
per day. To subscribe go to http://InternetSuccessCoach.com
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