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Branding InformationShattering the Disapproval Myths
by:
Diane Hughes
If you've been online long, you're sure to have seen many a "gurus" give their ideas just about branding. However, more of what you see just isn't true. Over the years, many a myths just about disapproval have taken hold in the online earth and spread like wildfire. The fact is: They are doing you more harm than good.
Branding is not one aspect of your marketing campaign. It is the combination of everything your business stands for. Disapproval is not created with a single, stand-alone event -- rather it is created over time through a series of strategically thought-out actions.
Let's take a few minutes to shatter a few common myths just about disapproval and to introduce constructive, active
disapproval principles that you can build on.
Branding Story
#1 - Your USP Is Your Brand
Absolutely not. Patch your USP (Unique Commerce Position) power be used to help convey your brand, it is not - in and of itself - your complete disapproval strategy.
Branding Principle #1 - Your Brand Is All Encompassing
Your brand is built, and conveyed, with every action you take, with every product/service you offer, with every piece of communication you send, and with every contact you do with your customers.
Branding Story
#2 - To Be Remembered, You Must Have A Logo
Also not true. Look at companies like Marlboro (cigarettes), Puffs (tissue), and Ziploc (plastic bags). They just use a specialized font with the product name. No swirls, no images, no "logo." Patch logos for certain are not "bad," they are as well not mandatory.
Branding Principle #2 - Customers Remember You Primarily By How They Are Treated
The most innovative logo, the most attractive colors, and the world's better trademark
designer wish do you no nice if you don't offer fantabulous service. Customers remember you and your institution by the way they are treated. Was their purchasing
experience good? Were all their questions answered? Were their problems resolved
to their satisfaction? These things go way further to help customers remember you than any trademark
could ever hope to.
Branding Story
#3 - Once Your Disapproval Strategy Is In Place, You Need Do Nothing More
This is probably the biggest story
of them all! So many a online businesses are led to believe that once they have an amazing USP, and a snappy trademark
they have accomplished everything in the realm of branding.
However, just the opposite is true. Your disapproval strategy is an current
process, not a one-time event. Process
your strategy is just one part of that process.
Here are several basic tips to help you define and implement your brand.
1. Decide how you want to be perceived by your customers. Do you want to portray an pictures of trust? Loyalty? Dependability? Innovation? Wide selection? Speedy service & delivery?
2. What does YOU perceive different companies that way once
you shop? Is it their selection? Consumer
service? Pricing? All of the above?
3. Do a list of the qualities you and your employees must display to customers in order to portray your desired brand.
4. Share the list with everyone in your organization and ask them to develop specific route they can keep the brand.
5. Compile a final disapproval strategy and share it with everyone in your organization.
Successful brands are those who are well defined and that have the keep of the entire organization. Brands based on myths are those that just have a dashing logo, a "killer" USP, and the hope that the consumer
wish "get it."
Would you rather base your brand on sound principles or myths? That's what I thought!
Just just about the Author
Diane C. Hughes * ProBizTips.com
FREE Report: Astonishingly
Simple (Yet Super Powerful)
Ways To Skyrocket Your Sales And Build Your Business
Into A Tower of Profits! ==>> http://madmarketer.com/diane
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