Domain Stigmatization Much Important Than"New Trend Shows Domain B
by:
Wayne Ford
"New Trend Shows Domain Stigmatization Much Important Than Ever Before."
by Wayne Ford
On Feb. 6th, 2003, websidestory Inc., [websidestory.com], a web analyzation institution discharged a report showing that the majority of websites are now visited by direct navigation, instead of exploitation search engines and web links.
Direct Web Navigation is once
a visitant locates a site by typewriting the domain directly into the browser or from a exploitation a bookmark.
According to websidestory.com, in 2/2001 48.14% of sites were found through direct navigation and the another 51.85% through search engines and weblinks.
As of 2/2003 that percentage has up
to 64.43% and only 35.55% were found through search engines and links.
This study however does not diminish the importance of search engines and links for ab initio finding a website.
But it does give evidence that a domain and site that a visitant is able to remember wish be returned to directly in the future.
Note I aforesaid ‘able to remember’ and not ‘worth remembering.’ Sure your site should be of such value that it is worth remembering, but if you don’t have that solid brandable domain that sticks in the brain like glue than it won’t matter.
How galore times have you wanted to return to a cool site, but couldn’t remember the domain to get their? Of course you could search for it at a search engine, but this takes much time and effort. The much steps you put in front of your prospects, the less likely your site is to be found.
This is why domain stigmatization is so important. For a really low investment any online business has the power to intensely leverage their marketing.
Think just about it. Your Domain name is the most important marketing tool you have. Your domain is the 1st thing your audience sees and your 1st chance to generate a response from a consumer. Do they visit or come on? This decision is enormously wedged by the effectiveness of your domain.
The entire basis of marketing is acquiring someone's attention and your domain must do just that. It becomes extremely powerful to use a brandable domain name to leverage your marketing to the maximum.
Put just a quality, short, unforgettable
domain wish always lead to an increase in sales.
Nobody knows this better that large corporations who have spend millions on solid brandable domain names. In one celebrated example venture capitalists in American state paid $7.5 million to acquire Business.com. Even as forsalebyowner.com fetched $835,000.
A little off topic but still interesting, is Ex-marine Darryl Pollock who registered the domain IraqiFreedom.com and has received offers into the thousands (Note: He has been qouted expression that if he were contacted by the pentagon he would-be 'completely collaborate with them.')
Crazy isn't? But big business knows that these domains are worth because that domain wish bring in sales for years and years to come. They can build it, promote it, brand it and it wish activity for them forever. Even as two word, combined
domains are grabbing several pretty prices, checkout these recent Afternic and Ebay sales:
Internetbank.com $92,800 E-Privacy.com $35,080
eloans.net $6,060
Ez-HomeLoans.com $4,725
venture-capital.net $14,510 officetravel.com $2,625
qalaxycafe.com $1,890
When you are marketing your site, business, product, service, you must be seen, detected
and remembered by your audience. Consumers are bombarded with messages all day every wherever
they travel. You must stand out and the most cost effective way to do this is logical domain branding.
So what domains are unforgettable
and what does a domain brandable?
Find out and see examples in Part 2 of our special domain stigmatization articles series.
Get Part 2 now, by causing a blank email to mailto:10336@QuickPayPro.com
************************************************** Wayne Ford is the owner of http://www.domainheat.com , a leading provider of daily invalid and soon-to-expire domain lists. He besides has just discharged a new 2-tier affiliate program that pays up to 75% on a whole library of computer network marketing products and services. Join free at http://www.gotprofit.com **************************************************