by:
Michael Lemm
was talking to a neighbor and fellow NWMer last year simply about marketing ideas....while we were several clean up up our yards after Cyclone
Isabel. He shared several pretty neat tips I'd call "community branding".
Here's simply one "semi" inovative idea for you to chew on:
Participating in community charity activities. Simply that simple....but with lot's of potential.
For example..... how simply about your group running in a local 5K for the Muscular Dystrophy Foundation.....all wearing T-shirts with your group/business name on it. Carry a sign across the stop line with "The Yada Yada institution running for a cure" (or whatever....be much creative than that obviously....LOL). Talk to media covering the event. Network with fellow participants. Be involved.
How simply about your group volunteering to help at functions for your local YMCA ....or local library....or rec center....or PTA...or.... you get the idea.
Or...very timely for us....go out as a group and help clear up your neighborhood after thing
like Isabel.
Have thing
like a sign, banner, T-shirts that say who you are (special T-shirts only for thing
like Isabel clean-up). But don't pass out brochures and institution material. Simply network and create visibility. Mayhap have a few business cards in your pocket and hand them only to those who ask. You could as well have brochures etc. in your car maybe.
Just DON'T do it look like a big marketing gimic. The public wish see right through it. Instead create an identity & disapproval inside
your community. This establishes a sense of acceptance and curiosity you can build upon by following up with contacts ready-made during these events.
You power even as do the local news as a community interest story. Good publicity.
We have a couple groups who apply this construct really well in our annual American Cancer Society Relay For Life events. You could too.
Remember to adhere to any "rules" of the specific event sponsor (if an event) and your particular company.
Basically....just be seen & have fun.
Makes a nice team building excercise too.
Simply simply about the Author
Michael is Moderator for MLMForums.com and the owner of FreedomFire Communications http://ld.net/mscprez . You can get much MLM tips, wit, and wisdom from Archangel
at http://Best-MLM-Resources.blogspot.com
